Director, Media Activation & Omnichannel

Director, Media Activation & Omnichannel

As part of our growing Marketing and Innovation team, we're seeking a Director of Omnichannel and Media Activation to translate marketing strategies into robust, channel-specific media plans and manage campaign execution across HCP and DTC audiences.

The Director, Omnichannel and Media Activation will lead the development and day-to-day coordination of omnichannel campaignsbringing together content, media, messaging, and timing to deliver impactful brand experiences across touchpoints. This role bridges upstream brand strategy with downstream execution, requiring equal parts strategic thinking, platform fluency, and flawless coordination.

Key Job Responsibilities

• Translate client brand and omnichannel strategies into actionable media, content, sequencing, and audience orchestration plans that include programmatic, paid search, social, endemic, and point-of-care channels.
• Create cadences and engagement blueprints that integrate owned, earned, and paid experiences.
• Determine channel mix, sequencing, and targeting strategy based on campaign objectives, audience data, and budget.
• Collaborate with creative, analytics, strategy, and tech teams to align omnichannel experiences with messaging, timing, and platform requirements.

Campaign Activation & Execution

Performance Optimization

Vendor & Partner Management

Process & Infrastructure Development

Qualifications

About Calcium+Company

Calcium+Company is redefining what it means to be a modern health communications group. Award-winning and innovation-driven, we specialize in nourishing brands and companies across their entire lifecycleand we do it through a dynamic structure of specialized divisions :

Calcium+Company is healthcare marketing agency committed to building smarter brands through strategic clarity, creative impact, and data-powered execution. We're proud of the work we do, but we're just as proud of the culture we've built. Calcium+Company was recently named one of MM+M's 2024 Best Places to Work, reflecting the authentic, supportive, and inspiring environment in which our team thrives. Led by CEO Judy Capano and Group President Greg Lewis, we are a company where you can build extraordinary campaigns and a nourishing career. If you're passionate about making a real difference through creativity, strategy, and collaboration, Calcium+Company may be the place for you.

Benefits & Perks We Offer :

This position follows a hybrid work model, requiring a minimum of two in-office days per week.

For U.S. job seekers, it is the policy of Calcium+Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE / AA / M / D / V / F.