Digital Marketing Specialist

Job Description

Job Description

We are looking for a skilled Digital Marketing Specialist to join our team in Lakewood, Colorado. In this role, you will create and execute digital strategies to drive brand visibility, engagement, and lead generation. You will be responsible for optimizing website content, managing SEO efforts, and supporting digital advertising campaigns to achieve marketing objectives.

Responsibilities :

• Conduct market research to analyze audience preferences, competitive landscape, and industry trends.
• Develop and implement digital marketing strategies across multiple brands to meet organizational goals.
• Collaborate with vendors and developers to enhance website functionality and optimize digital platforms.
• Track and analyze key performance indicators (KPIs) to assess the effectiveness of marketing initiatives.
• Manage and update national website content to ensure accuracy, relevancy, and alignment with audience needs.
• Perform keyword research and apply SEO best practices to improve online visibility.
• Oversee online business listings, local citations, and off-site SEO strategies.
• Partner with content creators to develop engaging and optimized materials for digital platforms.
• Monitor and refine digital advertising campaigns to maximize audience engagement and conversion rates.
• Design and test landing pages aimed at improving lead generation and conversion metrics.
• Proficiency in Google Ads, Google Analytics, and digital advertising tools.
• Strong experience in content management and basic HTML for website updates.
• Expertise in conducting keyword research and implementing SEO strategies.
• Ability to analyze data and generate actionable insights through reporting tools.
• Familiarity with email marketing campaigns and audience segmentation.
• Knowledge of attribution models and conversion tracking metrics.
• Solid understanding of market research and target audience analysis.
• Excellent communication and collaboration skills to work with cross-functional teams.