Social Media Manager

Alfred University seeks a creative and strategic Social Media Manager to join our Marketing and Communications team.

This role is responsible for managing and growing the University’s social media presence across multiple platforms to engage diverse audiences, strengthen our brand, and share compelling stories that showcase the Alfred experience.  The ideal candidate will have a passion for content creation, community engagement, digital advertising, and staying on top of social media trends.

This position offers the opportunity to shape the voice and digital storytelling of a vibrant academic community rooted in creativity, innovation, and purpose.  Salary :

• $61,610-$65,158 annually Responsibilities : Develop and execute a comprehensive social media strategy that supports Alfred University’s brand, enrollment, advancement, and community engagement goals Create engaging content plans across platforms such as Instagram, LinkedIn, Facebook, YouTube, TikTok, and emerging channels Monitor social media activity, respond to comments and inquiries, and identify trends and engagement opportunities Conduct a university-wide social media audit to evaluate current accounts, activity, and alignment with brand standards Create and implement social media guidelines and best practices for university departments and affiliated groups to ensure consistent and strategic messaging Analyze and report on social media metrics (engagement, reach, follower growth, conversions) to inform strategy and improve performance Collaborate with university departments, student groups, and external partners to amplify initiatives, events, and stories across social platforms Stay current with evolving social media tools, algorithms, and best practices to enhance audience engagement and visibility Assist with the development of paid digital advertising campaigns as needed Maintain brand consistency, tone, and visual identity across all digital content Qualifications-Educations & Experience, Knowledge, Skills & Abilities : Bachelor’s degree in marketing, communications, digital media, or related field 3–5 years of professional experience managing social media accounts for a business, nonprofit, or educational institution Demonstrated experience creating high-quality, platform-specific content, including visual storytelling Proficiency in tools such as Canva, Adobe Creative Suite, Meta Business Suite, Hootsuite, Sprout Social, or equivalent Strong writing, editing, and communication skills with a keen eye for detail and tone Ability to interpret social media analytics to drive decisions and optimize campaigns Highly organized and self-motivated, with the ability to manage multiple projects and deadlines A collaborative spirit and the flexibility to adapt in a fast-paced environment Physical Demands & Work Environment : The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

About Alfred University :