Associate Brand Manager

Company Background

At Crimson Wine Group, we are the guardians of 1,000 acres of pristine vineyards, iconic estates, forests, and wildlife habitats along the West Coast. Our success stems from the wide range of perspectives that our team brings to every single one of our wines - from vine to bottle and beyond. Our portfolio is cultivated to elevate any occasion and to simply make life better.

Position Summary

We are looking for a dynamic and results-driven Associate Brand Manager to join our marketing team and contribute to the growth and success of our portfolio of brands, with responsibility for our Archery Summit, Chamisal, Seven Hills, and Double Canyon brands. This role will be pivotal in driving brand strategy execution, and analysis across various marketing channels, with a focus on data-driven decision making and creative problem-solving. You will be responsible for 70% Brand Management and 30% Department Administration and Public Relations support.

Essential Duties & Responsibilities

The following reflects management's definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodations or other reasons.

Brand Management (70%) :

• Data Analysis & Insights : Monitor market data (Circana, Sipsource, Diver), DTC / club traffic, performance, and trends to identify opportunities and inform decisions.
• New Product Development (NPD) Gate Submissions & Monitoring : Manage the NPD process and ensure successful gate submissions for new product lines or package changes.
• Icon Release Tools & Packaging : Develop and implement tools and packaging strategies for icon releases, ensuring a premium brand experience - Arcus, Morrito, Pentad.
• Digital Marketing : Drive traffic through targeted digital campaigns, review and support email and e-commerce content.
• Social Media & Influencer Marketing : Select and coordinate sample delivery to social media content creators to enhance brand visibility and engagement. Review of content for brand standards.
• Packaging & Label Management : Oversee packaging and label reviews via LAP app, ensuring compliance and brand consistency.
• Sales & Distributor Support : Develop brand presentations and sales communication materials, including distributor training programs.
• Trade Events : Plan and execute in-market trade events, providing tools and staffing support such as Pebble Beach Food and Wine, Oregon Pinot Camp, Wine Spectator NYWE.
• Creative Development : Develop creative briefs for internal and external agencies and manage the development of collateral materials for all sales channels.
• DTC & Educational Tools : Create DTC selling and educational tools, including club brochures, collateral, maps, and menus. Partner with Experiential Marketing Manager to bring brand standards to life at estates and events.
• Vestcom & POS Tool Creation : Review Vestcom reviews and partner with Trade Marketing to create wholesale POS tools for trade marketing.
• Public Relations Coordination : Coordinate PR opportunities and media visits to winery sites.
• Communications : Lead monthly cross-functional brand meetings (Marketing, DTC, Ecom, Winemaking, Club) to communicate priorities, support needed and share progress to goals.

Department Administration & Public Relations (30%) :

Qualifications

Crimson Wine Group is committed to creating a workplace and culture that celebrates diversity, equity and inclusion as part of what makes us a little different and a lot better. Our success is informed by the wide range of experiences and perspectives that our team brings to each of our wines - from vine to bottle and beyond. We encourage all applicants with a vision for creating a more equitable, inclusive and diverse wine industry to apply to join our team at Crimson Wine Group. All applicants will receive consideration for employment without regard to all federally and state protected classes. If you require assistance to participate in the application process, please contact us at HR@Crimsonwinegroup.com.

The projected (base) pay range for this position is $80,000 to $85,000 per year in addition to annual bonus potential. This range is the projected compensation for this position, however the actual compensation offered may vary based on job-related factors such as (but not limited to) candidate qualifications, related experience and education, candidate work location and market data. Crimson Wine Group reserves the right to modify the pay range / rate at any time in the future.