Senior Product Marketing Manager – Anaplan Intelligence (AI)

Overview

Senior Product Marketing Manager – Anaplan Intelligence (AI) at Anaplan. This hybrid role is based 2 days a week out of the San Francisco office and reports to the Director of Product Marketing – Platform, who is based in the U.K.

At Anaplan, we are a team of innovators focused on optimizing business decision-making through our AI-infused scenario planning and analysis platform. Our Winning Culture champions diversity of thought and ideas, leadership at any level, ambitious goals, and celebrating wins. We are now looking for a Senior Product Marketing Manager – Anaplan Intelligence (AI) to help shape, position, and evangelize Anaplan’s rapidly evolving AI capabilities and to define and execute the go-to-market strategy for Anaplan Intelligence.

This role supports our mission to lead the market in applying predictive, generative, and agentic AI to Enterprise Business Planning processes.

Your Impact

• Own and drive product marketing strategy for Anaplan Intelligence, shaping and refining our AI narrative, messaging, and market positioning.
• Develop clear, compelling positioning that explains how predictive, generative, and agentic AI deliver transformational value in Enterprise Business Planning.
• Partner with product management and strategy teams to contribute to product strategy, roadmap, and the creation of visual use cases that demonstrate real-world benefits of Anaplan Intelligence and AI.
• Evangelize Anaplan Intelligence externally by representing Anaplan at industry conferences, webinars, and customer forums, in collaboration with the solutions marketing team.
• Collaborate with AR, industry analysts, and media to ensure AI capabilities are understood and well-positioned in solution assessments and market reports.
• Create messaging frameworks, GTM materials, enablement content, and conceptual / demo videos that showcase AI-driven productivity and support GTM positioning against competitors.
• Work with campaigns, demand generation, and content teams to ensure AI content fuels pipeline growth and leadership positioning.
• Track AI industry trends, analyst assessments, and competitive moves to provide actionable recommendations for GTM and product teams.

Qualifications

Preferred Skills

Base Salary Range

$163,000—$220,000 USD

Commitment to Diversity, Equity, Inclusion and Belonging (DEIB)

We believe attracting and retaining the best talent in an inclusive culture strengthens our business. DEIB improves our workforce, enhances trust with partners and customers, and drives success. We hire you for who you are and invite you to bring your authentic self to work every day. We provide reasonable accommodations for applicants with disabilities during the application or interview process. Please contact us to request accommodation.

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