Marketing Communications Strategist

Description

At the National Center for Urban Solutions Enterprises, we are committed to transforming lives and communities through education, workforce development, and wellness. Our flagship programs, Academy for Urban Scholars High School, NCUS TEC, the African American Male Wellness Agency (AAMWA), and the Africentric Personal Development Shop, empower individuals and families across the country.

We are seeking a passionate and proactive communicator to help us tell compelling stories that will amplify our impact.

Position Overview

We are looking for a Marketing Communications (MarCom) Strategist that will serve as the MarCom lead for NCUS’s health and wellness organization, AAMWA. This individual will be responsible for the organization’s media outreach efforts, which include writing, pitching, and publishing stories. They will partner with creative services teams to produce compelling visual storytelling content. In addition, the MarCom strategist will develop and execute AAMWA’s messaging strategy to enhance brand awareness, reputation, and stakeholder engagement, positioning the organization as a subject matter expert in health and wellness. This role shapes compelling narratives and produces messages that reflect AAMWA, and its initiatives’, mission, vision, and values across all communications channels, including digital platforms, internal, social media, podcasts, sponsor and funder communications, paid media, campaigns, and thought leader initiatives. The individual is a self-starter who proactively produces content and provides media personnel with stories that highlight AAMWA’s work. They will insert the organization in trends, current and future events, and awareness and celebratory holidays and months to keep the organization in conversations. They will collaborate with internal teams across the country and external partners to move projects along and ensure consistent messaging, drive audience engagement, and support business objectives through clear strategic storytelling.

Key Responsibilities

Write, edit, and publish high-quality content, including newsletters, journals, blogs, press releases, news stories, scripts, and social media posts, that showcases AAMWA’s work and thought leadership.

Partner with AAMWA leaders, program coordinators, managers, and the national campaign manager to identify opportunities for proactive storytelling and strategic content development.

Source, develop, and elevate authentic human-interest stories by capturing real-person experiences, testimonials, and community narratives.

Develop media materials, including press releases, media advisories, fact sheets, and press kits, ensuring AAMWA is positioned as a national thought leader.

Create and manage communications plans, timelines, content pipelines, and editorial calendars to support ongoing and campaign-based initiatives.

Oversee the production of recurring publications, podcast episodes, and multimedia storytelling assets in partnership with creative services teams.

Ensure consistent brand voice, tone, and messaging across all communication channels, including digital, social media, paid media, sponsor / funder communications, and campaigns.

Deliver executive communications support for AAMWA’s president, including speeches, Op‑Ed, talking points, newsletter content, and social media strategy.

Lead the development, writing, and distribution of city impact reports, annual reports, and other signature organizational publications.

Support national media outreach efforts by drafting media materials, pitching stories, cultivating relationships with journalists, and securing coverage with key content partners.

Track engagement metrics and use insights to refine content strategy.

Requirements

Bachelor’s degree in communications, journalism, marketing, English, or a related field.

Minimum five years of experience in nonprofit, corporate, or mission-driven communications.

Experience writing in AP style.

Media relations expertise, including pitching stories, cultivating journalist relationships, and securing earned media coverage.

Exceptional writing and editing skills with a strong narrative voice.

Experience with content management systems, newsletter platforms, and public relations strategy.

Preferred Skills

Understanding in multimedia storytelling (video, podcasting, photography).

Proven ability to translate complex ideas into accessible.

Experience in paid media (commercial television ads, radio‑buy, billboards, sponsored content, and advertorials).

Experience in a newsroom.

Deep commitment to equity, nonprofits, and community empowerment.

Please submit your resume, a cover letter, and three writing samples (newsletter or feature article) to [insert application email or link].

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