Digital Marketing Specialist

Digital Marketing Specialist

BH Job ID : 3324

SF Job Req ID : 15866

Ingersoll Rand is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Job Title :

Digital Marketing Specialist

Location :

Charleroi, PA - Remote

About us

Imagine a company with technology leadership of over 160 years, yet it operates with the energy of a startup. Ingersoll Rand has dedicated itself to Making Life Better for its employees, customers, shareholders, and planets. We produce innovative and mission-critical flow creation and life science technologies - from compressors to precision handling of liquids, gasses, and powers - to increase industrial productivity, efficiency, and sustainability. Supported by over 80+ brands, our products are used in various end-markets including life sciences, food and beverage, clean energy, industrial manufacturing, infrastructure, and more. Across the globe, we're driving growth with an entrepreneurial spirit and ownership mindset. Learn more at irco.com and join us to own your future.

Job Overview

We're seeking a digitally savvy, growth-minded Digital Marketing Specialist to lead the evolution of our digital ecosystem and drive measurable business impact. Our growing Process Flow Technologies Business is looking for someone to transform how our vacuum brands engage customers, generate demand, and convert interest into revenue. You'll be at the forefront of digital strategy, execution, and optimization-owning the customer experience across web, search, social, and CRM touchpoints. This position will report directly to the Vacuum Marketing Manager and will have significant opportunities for broader leadership exposure and career development within Ingersoll Rand.

As a key member of the Demand Generation Team, you'll collaborate cross-functionally to build scalable digital programs, optimize performance, and deliver insights that fuel smarter decisions. You'll also serve as a strategic partner to our sales teams, channel partners, and product managers-ensuring alignment, optimal lead management and acceleration across the funnel. The right candidate will bring a combination of great experience in creating digital marketing strategy, executing growth strategies for paid search and search engine optimization, solving complex problems and building partner relationships.

Responsibilities

• Website Strategy & Governance :

lead business unit website strategy in coordination with the central web development team. Own and evolve the digital experience across brand websites to align with business goals and customer needs. Manage development roadmaps, execute enhancement projects, and ensure technical accuracy of product and data content. Maintain and update web content via CMS, including product pages. Identify and lead implementation of new tools and integrations (e.g., ChatBot, Sizing / Selection Tools).

drive continuous improvement across digital touchpoints to enhance customer experience and maximize ROI.

collaborate with the central social media team to develop and execute a comprehensive strategy aligned with business line objectives.

: support marketing and sales to deliver profitable growth. Utilize CRM systems metrics to drive visibility and ownership to ensure our customers have a positive experience and to maximize conversion from marketing programs.

: lead the overall strategy and governance for paid search campaigns in coordination with the central team and business unit team. Optimize impact and manage changes dynamically with market conditions and business focus. Controls the budget for search engine advertising and other web enhancement projects.

: lead the overall strategy and governance for optimization of content across global website - serve as subject matter expert and help facilitate projects initiated from Marketing Manager and business unit partners.

: working with our distributor network to offer advice and training to improve their digital CX, manage existing channel partner program and co-op PPC campaigns.

: ability to report on and interpret website analytics using common platforms such as GA4 and QLIK. Lead the identification and utilization of critical marketing insights in partnership with the marketing operations team. Serve as subject matter expert for analyzing trends and identifying opportunities to further optimize program performance.

Requirements

Competencies

Preferences

Travel & Work Arrangements / Requirements

Pay Range :

The pay range for this role is $65,000 - $100,000. The pay range considers a wide range of factors that include a candidate's skills; experience and training; licensure and certifications; and geographic location.

What we Offer

At Ingersoll Rand, we embrace a culture of personal ownership - taking responsibility for our company, our communities, and our environment, as well as our individual health and well-being. Our comprehensive benefits package is designed to empower you with the tools and support necessary to take charge of your health, ensuring that together, we can continue to make life better. Our range of benefits includes health care options like medical and prescription plans, dental and vision coverage, as well as wellness programs. Additionally, we provide life insurance, a robust 401(k) plan, paid time off, and even an employee stock grant, among other offerings. These benefits are our commitment to you, so you can be your best at work and beyond.

Washington's Equal Pay Transparency At Ingersoll Rand, we embrace a culture of personal ownership - taking responsibility for our company, our communities, and our environment - as well as for our individual well-being. Our comprehensive benefits package is designed to empower you with the tools and support needed to take charge of your health and future.

Our benefits include healthcare coverage (medical, prescription, dental, and vision), wellness programs, life insurance, a 401(k) plan with company match, paid time off, and an employee stock program, among other offerings. These benefits, combined with our pay transparency and inclusive culture, reflect our commitment to supporting you at work and beyond.

Ingersoll Rand Inc. (NYSE : IR), driven by an entrepreneurial spirit and ownership mindset, is dedicated to helping make life better for our employees, customers and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40+ respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise, productivity and efficiency. For more information, visit www.IRCO.com.

TO APPLY : Please apply via our website

Ingersoll Rand Careers

by January 2025 in order to be considered for this position.

APPLY NOW