Senior Care Advisor

Department : Sales

Reports To : Executive Director; Regional Director

FLSA Status : Exempt / Salary, Outside Sales

Job Class Code : 401

Supervisory Responsibility : No

Employment Status : At-Will

GENERAL STATEMENT OF DUTIES

Under minimal supervision is responsible for sales, marketing, and advertising strategies within their assigned region, all admissions activity and is accountable for the census and private pay mix of the facility(ies) in an assigned region.

ESSENTIAL FUNCTIONS

• Develop lead-generating relationships with referral sources, such as skilled nursing and assisted living facilities, hospice companies, hospitals, doctors, etc., through regular sales calls and strategic marketing;
• Effectively articulate company mission, services, differentiating factors, and story to the community;
• Research, develop and execute regular strategic marketing and sales plans;
• Partner with company leadership on sales calls, events, community activities, etc.;
• Attend community events with the intent of marketing Ashley Manor and creating relationships with influential members of the community focusing on benefits and features;
• Assist family members with questions, concerns, anxiety, and guilt regarding placement;
• Respond quickly to inquiries and referrals from phone calls, emails, facility visits, etc.;
• Schedule and perform tours with potential residents, resident family members, referral sources, and other community members;
• Complete admission paperwork for new admissions. This includes assessments, financial information, initial payments, up-to-date medical information, etc.;
• Assist during admissions to ensure a smooth transition for the resident, resident’s family, and team members;
• Enter sales, marketing, and advertising activity into the company’s lead tracking database;
• Deliver internal training on sales activities such as inquiries, tours, tour readiness, etc.;
• Deliver training to external stakeholders and communities on memory loss conditions, the aging process, treatments, options, and other resources for the senior population;
• Find and execute cost effective, viable advertising opportunities.

ADDITIONAL EXAMPLES OF WORK PERFORMED

JOB SPECIFICATIONS :

OTHER REQUIREMENTS

WORK ENVIRONMENT AND PHYSICAL DEMANDS :

DISCLAIMER

The incumbent must be able to perform the essential functions satisfactorily with or without reasonable accommodation. The above statements are intended to describe the general nature and level of work being assigned to this job. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of individuals in the job. This job description is not an employment agreement or an expressed or implied employment contract. Management has the exclusive right to alter this job description at any time without notice.