Integrated Marketing Manager

Essence Ventures was established with the goal to articulate through experiences, media, technology, and commerce, that Black is not a monolith. Essence exists to serve Black Women deeply through culture, equity and celebration - encouraging and equipping them to embrace the power of their roles standing at the forefront of their lives, homes, and communities. We accomplish this mission and vision through our incredible and distinct brands : ESSENCE Communications, Inc. (ESSENCE, Girls' United, Naturallycurly.com), AFROPUNK and ESSENCE Studios.

The Integrated Marketing Manager is a strategic and executional partner across the full campaign lifecycle - from ideation to reporting. This role bridges client goals with cultural storytelling and creative excellence, working cross-functionally across marketing, sales, editorial, production, branded content, events, analytics, and operations to deliver best-in-class programs.

This individual will be both a creative storyteller and a meticulous project driver - bringing multi-platform campaigns to life across experiential, digital, social, influencer, branded content, and print channels. You will be instrumental in delivering integrated marketing programs that resonate with our community, exceed client expectations, and reflect the cultural nuance and excellence our brands are known for.

Core Responsibilities

• Develop integrated marketing strategies and pitch proposals for brand partners across Essence Ventures' platforms.
• Write and design compelling pitch decks, one-sheets, and RFP responses grounded in cultural relevance and creative thinking.
• Recommend media plan ad placements, content channels, and brand experiences based on client goals, audience insights, and market trends.
• Collaborate with sales, analytics, and editorial to ensure pitches are informed by data, insights, and storytelling potential.
• Act as day-to-day lead with clients for assigned programs, managing relationships, timelines, and deliverables throughout.
• Plan, manage, and optimize all phases of integrated campaigns - from asset collection and insertion orders to pacing, performance tracking, and wrap reports.
• Lead kick-off calls with agencies and clients, ensuring alignment on deliverables, roles, and success metrics.
• Maintain organization of campaign-specific materials in shared internal repositories and trackers.
• Ensure seamless communication between clients and internal departments including creative, revenue operations, marketing, and analytics.
• Provide excellence in production services to clients across the entire campaign lifecycle.
• Monitor campaign pacing, analyze data, and flag performance insights to optimize delivery and maximize impact.
• Create end-of-campaign wrap reports with strategic insights and recommendations for future partnerships.
• Collaborate with sales and account management to identify upsell and renewal opportunities with existing clients.
• Keep a pulse on competitor activity, media trends, and relevant cultural moments to inform proactive marketing ideas.

QUALIFICATIONS

Medical, Dental, Vision, 401k, EAP, Bonus potential

Salary : 85k to 95k