Director, AI Brand Visibility

Where A-Players Thrive.

Were an employee-owned, vertically-integrated builder of some of Americas most popular health & wellness brands. With over 1,400 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually. Learn more about our brands.

Were Looking For A : Director, AI Brand Visibility to lead how our brands are represented across AI-generated content, search experiences, and chat interfaces. The ideal candidate is part search strategist, part content architect, and part AI monitorwith a sharp eye for protecting and promoting brand reputation in emerging LLM-driven environments.

Location : Woodland Hills, CA (Hybrid)

What Youll Be Doing :

Shape Brand Visibility in AI Interfaces : Audit and monitor how our brands appear in AI Overviews, ChatGPT, Perplexity, and other generative toolsacross 100+ branded and 200+ non-branded terms.

Reinforce the Right Narrative : Create and publish rebuttal articles, evergreen documentation, and narrative source-of-truth content designed to steer LLMs toward brand-aligned answers.

Build Our AI Presence : Deploy structured data, entity definitions, and citations across key brand websites and high-authority web repositories (archive.org, OSF, etc.) to boost AI-friendly visibility.

Launch Internal Influence Tools : Help design and manage custom GPT / Claude bots trained on brand-safe content, and contribute to internal prompt playbooks and narrative alignment guides.

Report the Impact : Build dashboards and quarterly reports that visualize improvements in brand accuracy, visibility, sentiment, and LLM coveragealong with a proprietary Brand Risk Score.

Qualifications (Note : We strongly encourage you to apply even if you dont tick ALL of these boxes.) :

• 7-10+ years in SEO, content strategy, AI tools, and / or digital PR and reputation management
• Deep knowledge of search visibility, schema markup, and entity-based optimization
• Experience working with AI / LLM platforms like ChatGPT, Claude, Perplexity, or Googles SGEespecially to monitor or influence branded content
• Proven ability to write or commission rebuttal and technical content that performs well in AI and search contexts
• Familiarity with structured data formats (e.g., JSON-LD), and publishing in high-authority public archives
• Strong collaboration and communication skillsyoull work across SEO, PR, Legal, and Engineering
• Bonus points for experience with prompt engineering, custom GPT agents, vector databases, or knowledge graph work

Golden Perks & Benefits :

6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.

Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.

Tuition reimbursement program , which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development.

Reimbursements for a portion of personal cell phone and internet usage for eligible employees.

Virtual and in-person company events , like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.

To read more about our Perks & Benefits, click here .

The base salary range is $152,000-$200,000, plus annual & monthly KPI bonus potential.

The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.

Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.

We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.

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