VP of Marketing

Advanced Medical Management • Long Beach, CA, US

30+ days ago

Job type

Full-time

Job description

Job Description

Position Summary

We are seeking a purpose-driven, strategic VP or Director of Marketing (title based on experience) to lead the advertising and marketing efforts for Seoul Medical Group (SMG) and Korean American Medical Group (KAMG) — two leading healthcare organizations serving the Asian American community.

In this role, you will oversee external agency relationships, drive consumer-facing campaigns, and partner cross-functionally to build brand presence, awareness, and trust. This is a unique opportunity to help steward two culturally rooted brands through a period of growth and evolution , as we work to deepen our connection with the communities we serve.

Key Responsibilities

Lead the day-to-day management of two external marketing agencies , ensuring aligned strategy, clear messaging, and measurable outcomes across all media channels.
Develop and execute culturally attuned, consumer-facing campaigns — especially during Medicare Advantage enrollment periods (OEP, AEP, SEP).
Support a mission-critical brand consolidation , bringing together SMG and KAMG into a unified identity that reflects shared values, vision, and commitment to care.
Work cross-functionally with internal teams (digital, community, broker engagement, brand, provider relations) to ensure messaging consistency and campaign support.
Serve as the strategic and operational bridge between legacy campaigns and the future-state brand, including input on brand architecture , voice and tone , and community storytelling .
Monitor campaign performance, generate insights, and optimize results across traditional and digital channels.
Ensure operational excellence in budgeting, timeline management, and internal approvals.

Qualifications

8–15 years of experience in consumer marketing , with a strong background in agency management and multicultural brand strategy .

Prior experience in healthcare , Medicare Advantage , or mission-driven sectors preferred.

Track record of leading complex campaigns and managing multiple brand streams or transitions.

Passion for community-focused storytelling , empathy-driven messaging, and inclusive branding.

Excellent communicator and collaborator across cross-functional teams.

Korean language proficiency a plus, but not required.

Why This Role Matters

This isn’t just a marketing job — it’s a calling to help reshape how healthcare reaches, respects, and empowers the communities it serves . You'll have the opportunity to lead with meaning, and be part of building something lasting — a brand that’s not just seen, but deeply felt.

AMM BENEFITS

When you join AMM, you’re not just getting a job—you’re getting a benefits package that puts YOU first :

Health Coverage You Can Count On : Full employer-paid HMO and the option for a flexible PPO plan .

Wellness Made Affordable : Discounted vision and dental premiums to help keep you healthy from head to toe.

Smart Spending : FSAs to manage healthcare and dependent care costs, plus a 401(k) to secure your future.

Work-Life Balance : Generous PTO , 40 hours of sick pay , and 13 paid holidays to enjoy life outside of work.

Career Development : Tuition reimbursement to support your education and growth.

Team Fun : Paid company outings and lunches because we work hard, but we also know how to have fun!

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Vp Of Marketing • Long Beach, CA, US