EDC Marketing Coordinator

Marketing Coordinator

Under general supervision of the Director of Marketing and Communications, the EDC Marketing Coordinator is responsible for assisting the EDC marketing team with a variety of marketing activities and operations support including promotions and campaign materials, special events planning, content creation and project tracking.

The intent of this position description is to provide a representative summary of the major duties and responsibilities performed by incumbent(s) in this position. Incumbent(s) may not be required to perform all duties in this description and incumbent(s) may be required to perform position-related tasks other than those specifically listed in this description.

Essential Job Functions :

• Assists the Director of Marketing and Communications in the implementation of the EDC marketing strategy through various tasks.
• Assists in the managing and creation of organizational PowerPoints and relevant presentations.
• Assists in maintaining current information on the EDC website.
• Assists staff with promotional marketing and social ad campaigns for the EDC.
• Partners and collaborates with other internal teams as needed to provide marketing support on various projects.
• Assists Director of Marketing and Communications on all creative assets for marketing efforts.
• Assists Director of Marketing and Communications in trafficking advertisements to media partners.
• Assists with monthly social media and website analytics reporting.
• Assists with photography needs and maintains photo library.
• Develops and manages social media calendar and posts content regularly.
• Serves as the administrative lead on planning and logistics for special events.
• Assists with the research, ordering and inventory management of promotional items.
• Maintains department calendar tracking all projects, social media, and advertising.
• Assists in maintaining national, regional, state, and local profile in the economic development industry through associations, committees, and marketing cooperatives.
• Assists in monitoring relevant news coverage and sharing news stories to social media and website as applicable.

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