CRM Specialist

Cosm is a global technology company that brings experiences to life in immersive environments. We help our partners create spaces and content that blur the lines of real and virtual across three primary markets : Sports and Entertainment, Science and Education, and Parks and Attractions. Cosm was born from the fusion of some of the greatest innovators in the history of technology. Evans & Sutherland, Spitz, Inc., and Cosm Immersive combined forces to power the immersive experiences of the future as Cosm. Innovation is in our DNA.

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Summary :

Cosm is seeking CRM Specialist, Venue Marketing to drive revenue growth for Cosm venues through strategic campaign management and data-driven marketing automation. This role combines hands-on campaign execution in Braze and Salesforce with deep CRM optimization, supporting both B2C ticket sales and group / private event bookings. The ideal candidate will leverage customer data insights to create targeted campaigns, automate sales processes, and maintain robust data systems that fuel our venue sales cycle and maximize customer lifetime value.

Responsibilities :

• Design, execute, and optimize Braze-powered campaigns to drive ticket sales and attendance for events at Cosm venues
• Collaborate directly with the venue sales team to build out and automate email campaigns within Braze and Salesforce, supporting venue sales lead nurturing and conversion efforts for group sales and private events
• Analyze customer data to create audience segments and deploy impactful email and digital ticket and group sales campaigns
• Oversee end-to-end campaign execution in CRM platforms, including messaging, HTML, A / B testing, deployment, and performance analysis, focusing on repeat visits, retention and LTV
• Monitor key CRM metrics, provide actionable insights, and continually optimize Braze and Salesforce for automation, efficiency and data hygiene
• Manage and remain knowledgeable of key processes, business initiatives and internal resources to consistently improve Salesforce, Triple Seat, and proprietary systems
• Create, implement, and oversee all data input and management processes to track sales opportunities, lapsed attendees, and overall consumer pipeline
• Manage system and periodic accounts clean up and reorganization to ensure accuracy of data in CRM systems
• Create system reports for daily, weekly and monthly sales and financial tracking. Partner with data team to create custom Tableau dashboards to support venue sales cycle
• Preferred : experience with CRM and lifecycle marketing in the events and ticketing space

Experience :

Preferred Qualifications :

The annualized base salary range for this position in California is $80,000 to $105,000. The base salary offered will factor in internal equity and may also vary depending on the candidate's geographic region, job-related knowledge, skills, and relevant experience, among other factors.

Cosm is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.