Banana Republic Senior Director, Public Relations & Partnerships Job at BoF Care

Overview

Senior Director of Public Relations & Partnerships at Banana Republic is responsible for driving growth of Banana Republic's footprint in culture and ensuring a consistent and cohesive voice and experience across external PR, partnerships, and event initiatives. This role reports to the Head of Marketing and orchestrates activations aligned to Banana Republic's goals and broader marketing objectives. You will build relationships with major brand and talent partners and key media outlets, collaborating with the Marketing leadership team to align messages across paid, owned, and earned media.

What You'll Do

• Architect a cohesive strategy across PR, partnerships, and events aligned to Banana Republic goals and objectives
• Oversee a comprehensive calendar for the PR & Partnerships team to orchestrate activations
• Partner with Brand Marketing leadership to align paid, owned, and earned media activations
• Develop the strategic vision for Banana Republic's PR to increase brand relevance, awareness and engagement across traditional and digital media
• Own the relationship with PR agencies and key media outlets, continually seeking opportunities for brand exposure
• Serve as the external communications lead for Banana Republic, ensuring consistent messaging in support of the brand's reputation and interests
• Guide holistic partnership strategy to drive relevance and align with brand positioning and marketing goals
• Cultivate and develop relationships with brands, celebrities, influencers, organizations, and other stakeholders for new partnerships
• Identify and surface innovative partnership opportunities including co-branded collections, limited-edition collaborations, and exclusive deals to drive revenue growth
• Lead Banana Republic event activations, ensuring cohesive events aligned to key product launches and marketing campaigns
• Negotiate and oversee contracts for partnerships and sponsorships

Who You Are

Benefits

About Banana Republic

Banana Republic is a premium, experiential lifestyle brand offering timeless clothing, jewelry, shoes and handbags, with home and art collections extending beyond apparel. We create memorable, immersive experiences online and in-store and are committed to delivering a consistent, quality product through an elevated customer experience.

Gap Inc. is an equal-opportunity employer. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, with decisions made without regard to protected status. Salary ranges and compensation described are indicative and may vary by location and other factors.

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