Marketing Manager

Job Title : Marketing Manager

Department : Sales & Marketing

Reports To : VP of Sales

Annual Salary : $75K + Bonus

The Marketing Manager is responsible for developing, executing, and optimizing Dynamic National's marketing strategy across brand, digital, content, events, and sales enablement. This role ensures our brand is consistently represented across all customer touchpoints while supporting revenue growth, national accounts, and field operations.

The ideal candidate is a hybrid storyteller, project manager, and data-driven marketer—comfortable using AI tools to accelerate content creation, campaign execution, and analytics. Experience in the construction, commercial roofing, multifamily, insurance restoration, or building-envelope industry is strongly preferred.

Key Responsibilities

Brand & Content Development

Maintain and evolve the Dynamic National brand across digital, print, proposals, presentations, and field marketing materials.

Produce high-quality content including case studies, project profiles, social posts, email campaigns, blogs, sell sheets, video scripts, and presentations.

Ensure consistent tone, messaging, and brand standards across the organization.

Own the full social media strategy across LinkedIn, Facebook, Instagram, TikTok, and YouTube, with a focus on B2B commercial construction audiences (property managers, asset managers, HOAs / COAs, facility directors, GCs, and insurance partners).

Develop and manage a content calendar aligned with national accounts, seasonal roofing cycles, storm events, hiring needs, association events, and major project milestones.

Identify and test emerging platforms relevant to the construction and roofing industry.

Create social-native graphics, reels, stories, and carousel posts for brand engagement.

Build "evergreen" content libraries and templates for fast replication across regions

Digital Marketing & Lead Generation

Manage the website, landing pages, SEO, PPC, Google Business listings, and online reputation.

Build and optimize campaigns targeting commercial, multifamily, HOA / COA, industrial, retail, hospitality, and national account segments.

Track performance metrics and adjust strategy to drive qualified leads.

AI-Aided Marketing Operations

Demonstrated proficiency with Generative AI tools (ChatGPT, Claude, Gemini, etc.) for content creation, editing, and workflow automation.

Ability to use GenAI to produce marketing collateral including website content, social media campaigns, brochures, sales materials, and long-form copy. 2305 E Arapahoe Rd #220, Centennial, CO 80122

Strong understanding of prompt-engineering techniques and how to optimize outputs for different audiences and channels.

Experience using AI-driven design tools (Canva, Adobe Express, Adobe Firefly, Figma AI) to rapidly produce high-quality graphics.

Ability to maintain brand voice and consistency across AI-assisted content.

Familiarity with SEO / SEM concepts and the ability to leverage AI tools for keyword research, competitive analysis, and performance optimization.

Ability to build or maintain automated marketing workflows using AI-enabled platforms (Dynamics 365, ZoomInfo, etc.).

Comfortable adopting new AI technologies quickly and incorporating them into daily marketing operations.

Capability to independently manage and update websites, landing pages, and digital content (WordPress, Webflow, CMS tools).

Strong writing and editing skills, with the ability to use AI as a force multiplier—not a crutch.

Event & Association Marketing

Coordinate participation in tradeshows, conferences, and property management events.

Manage sponsorships, promotional items, booth design, and lead capture workflows.

Track ROI and tie event activity to CRM-generated opportunities.

CRM & Data-Driven Marketing

Work within Dynamics 365, HubSpot, or Salesforce to track campaigns, segment lists, and report on funnel performance.

Build dashboards that visualize :

Lead sources

Regional performance

Digital engagement

Event ROI

Ensure full utilization of campaign tracking for all association memberships and sponsorships.

Required Qualifications

2–4 years of marketing experience, preferably in construction, roofing, commercial services, or B2B field service industries.

Strong writing, storytelling, and design skills (Portfolio preferred).

Proficiency in Canva, Adobe Creative Suite, PowerPoint, HubSpot / Marketing Automation tools.

Experience with CRM systems (Dynamics 365 preferred).

Demonstrated competency using AI tools to enhance marketing efficiency.

Strong understanding of SEO, paid digital ads, and social media strategy.

Ability to manage multiple simultaneous projects with tight deadlines.

Preferred Qualifications

Familiarity with commercial roofing systems, insurance restoration, or building-envelope terminology.

Experience supporting regional and national sales teams.

Basic video editing (CapCut, Adobe Rush, Canva).

Experience building or refreshing brand identity systems.

Understanding of construction proposal processes, scopes of work, and project lifecycle.