Marketing Specialist (Tradeshows / Digital)

Marketing Specialist (Tradeshows / Digital)

Diversified Technical Systems (DTS) is a world leader in high‑performance data acquisition systems used in automotive safety, aerospace, defense, and biomechanics. We are seeking a Marketing Specialist to support our global sales and marketing teams.

Job Description

As a creative, organized, and tech‑savvy marketer, you will make an impact on a global scale by coordinating and executing strategic marketing initiatives.

Summary

The Marketing Specialist is responsible for supporting global sales and marketing teams by coordinating digital campaigns, maintaining the marketing database, organizing tradeshows, and handling social media to promote DTS products and strengthen brand visibility worldwide. Target markets include automotive safety, aerospace and defense, and injury biomechanics testing.

Responsibilities

Event Planning & Execution

Plans and organizes 10-12 tradeshows / events annually (US and International).

Leads event kick‑off meetings, status updates, and post‑event evaluations to ensure seamless execution and knowledge sharing.

Plans booth layout & product displays, including rentals and AV, while maintaining corporate branding.

Coordinates setup and breakdown for events, including packing booth & display items, shipping & logistics, ensuring safe and timely delivery of materials.

Manages the tradeshow & events calendar, including timelines for all related activities.

Supports lead generation tactics, including setting up lead retrieval devices, working with sales to tag / segment contacts for the database, and uploading contacts to HubSpot for follow‑up and nurturing.

Digital Marketing

Manages DTS's HubSpot platform, including building and maintaining workflows for lead nurturing, email campaigns, and marketing automation.

Segments audiences effectively to deliver personalized and relevant messaging that guides potential customers through the sales funnel.

Monitors, analyzes, and reports on campaign performance, using key metrics to provide actionable insights and recommendations for improvement.

Collaborates with the marketing and sales teams to ensure a cohesive strategy that aligns marketing efforts with business objectives.

Manages the marketing database in HubSpot, including Life Cycle stages to ensure data integrity and effective segmentation for targeted initiatives.

Develops and executes social media strategies aligned with business goals, including managing daily postings and engagement across all platforms (LinkedIn, Facebook, YouTube).

Budget & Vendor Management

Tracks and monitors spending, keeping a detailed record of all marketing‑related expenses and comparing actual costs against the planned budget.

Handles purchasing for show rentals, promotional items, displays, and marketing materials.

Performs other related duties and responsibilities as requested by DTS management.

Required Experience

Associate degree (AA) or equivalent education, including marketing studies, plus at least 3+ years of marketing, sales support, or related experience.

Preferred bachelor’s degree in marketing or a related business discipline.

Experience working in a B2B marketing role.

Experience successfully coordinating trade shows and / or other events.

Working knowledge of digital marketing strategies and channels.

Basic graphic design skills for creating social media posts, presentations, and signage.

Strong writing, proofreading, and editing skills with proper grammar and professional tone.

Ability to assist the sales team and communicate effectively, both verbally and in writing.

Proficiency in Word, Excel, PowerPoint, and project‑management tools such as Asana, ClickUp, Trello, or Monday.

Experience with HubSpot Marketing Hub, creating campaigns, workflows, and automations; experience with Salesforce is a plus.

Understanding of AI tools that can enhance marketing output.

Demonstrated ability to manage multiple tasks and projects, meet deadlines, and collaborate with other departments.

Benefits

Why Join DTS?

Competitive base salary and performance bonus structure

Flexible work schedules

Six paid company holidays plus the final week of the year off

Free on‑site EV charging stations

Comprehensive medical, dental, and vision insurance

Employer‑paid life insurance

Voluntary insurance plans including accident and critical illness coverage

Tuition and training assistance

401(k) with employer match

Estimated Salary Range

$60k – $85k annualized

Work Environment, Physical Demands, and Equipment Use

This position works in an environment that may require safety, environmental, and health attention. The employee is frequently required to stand, walk, sit, and lift and carry up to 50 lbs. Occasional U.S. and / or international travel may be necessary.

ITAR Statement

This position requires compliance with U.S. Export Control requirements. Candidates must qualify as a U.S. Person as defined by 22 C.F.R. 120.15.

Equal Opportunity Statement

DTS is committed to a diverse and inclusive workplace. We are proud to be an Equal Opportunity Employer and make employment decisions without regard to race, religion, sex / gender, sexual orientation, age, disability, veteran status, or any other characteristic protected by federal, state, or local regulations.

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