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Account Executive III, Sales

Account Executive III, Sales

Nexstar Media GroupSpartanburg, SC, US
30+ days ago
Job type
  • Full-time
Job description

Sales Account Executive

This job description is for a Sales Account Executive position at WSPA / WYCW, the Nexstar-owned stations in Greenville-Spartanburg. The role involves generating advertising revenue by building and maintaining relationships with clients, both established and new, and leveraging digital and television advertising solutions.

Key Responsibilities :

  • Build and grow revenue by contacting existing clients and pursuing new prospects.
  • Develop and implement strategies to exceed revenue goals, leveraging both traditional and digital advertising.
  • Establish strong, long-lasting relationships with the local business community.
  • Conduct sales calls, prepare and deliver presentations, and explain the benefits of advertising solutions to clients.
  • Collaborate with clients and station personnel to create effective advertising strategies, schedules, and content.

Requirements & Skills :

  • A bachelor's degree in marketing, Advertising, Mass Communications, or a related field, or equivalent experience.
  • Prior experience in sales, preferably in advertising, is often beneficial.
  • Comfortable using computer software like Microsoft Word and Excel.
  • A valid driver's license with an acceptable driving record.
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    Sales Account Executive • Spartanburg, SC, US