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Paid Social Specialist

Paid Social Specialist

GrowthAssistantAugusta, GA, US
1 day ago
Job type
  • Full-time
Job description

Paid Social Specialist (Meta Ads Expert)

Are you a data-driven paid social strategist who loves testing, optimizing, and scaling campaigns that deliver real business results? We're looking for a Paid Social Specialist to join our growing performance marketing team someone who knows Meta Ads inside out and thrives on experimentation, creative collaboration, and continuous improvement.

If you have a strong analytical mindset, proven Meta Ads experience, and a passion for driving measurable growth this role is for you.

What You'll Do

As a Paid Social Specialist, you'll own the day-to-day management, optimization, and analysis of Meta (Facebook / Instagram) ad campaigns working closely with a Paid Social Manager and creative teams to drive performance and deliver ROI.

You will :

  • Launch and optimize Meta campaigns build new campaigns from scratch, run weekly A / B tests across creatives, audiences, and landing pages, and identify top performers.
  • Analyze campaign performance monitor ROAS, CTR, CPM, CPC, CAC, and conversion rates to uncover insights and make smart optimization decisions.
  • Collaborate with cross-functional teams collect creative assets and copy, share performance feedback with designers, and support strategy adjustments based on data.
  • Manage budgets efficiently monitor pacing and adjust daily, weekly, and monthly spend to meet targets and maximize performance.
  • Maintain account health QA new tests, pause underperformers, scale winners, check rules, and ensure campaign stability before weekends and holidays.
  • Report like a pro build and maintain performance dashboards in Google Sheets (via Funnel.io), using formulas, charts, and pivot tables to visualize trends and insights.
  • Communicate proactively use Slack, video calls, and Asana to collaborate with your internal team and keep clients informed of key updates and learnings.

What We're Looking For

We want a strategic doer someone who can execute flawlessly while thinking critically about performance and growth opportunities.

Must-Haves :

  • 3+ years managing Meta (Facebook / Instagram) ad campaigns end-to-end
  • Strong grasp of performance metrics like ROAS, CTR, CPM, CAC, and how to optimize based on data trends
  • Proven experience building campaign reports and visualizations in Google Sheets or Excel
  • Deep understanding of Meta Ads Manager data and the ability to identify what's working (and what's not)
  • Excellent English communication skills both written and spoken
  • Reliable and proactive communicator via Slack, email, and video calls
  • Previous experience collaborating with U.S.-based clients
  • Ability to work EST or PST hours
  • Experience analyzing creative performance and providing data-backed feedback

    • Nice-to-Have

  • Experience with Funnel.io or similar analytics / reporting tools
  • TikTok Ads experience
  • Background in writing creative briefs or giving actionable design feedback
  • Experience in regulated industries (e.g., health & wellness) requiring LegitScript or G2 certification compliance

    • Why You'll Love Working Here

  • Work with top-tier U.S. clients in a fast-paced, collaborative environment
  • Join a team that values data, creativity, and innovation equally
  • Gain hands-on exposure to advanced campaign testing, scaling, and analytics
  • Opportunities for growth, mentorship, and specialization in performance marketing

    • Compensation

  • ?60,000 ?80,000 / month, commensurate with experience

    • If you're ready to level up your paid media career, experiment boldly, and help brands grow through smart Meta advertising we'd love to meet you.

    Apply now to join our performance-driven marketing team!

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    Paid Social Specialist • Augusta, GA, US