Product & Marketing Project Manager (Creative & Launch Operations)

As a leading multistate operator and the top dispensary in Las Vegas, Planet 13 is at the forefront of the cannabis industry.

We are committed to providing the highest quality recreational cannabis, exquisite extracts, and innovative infused products.

Our competitive pricing and deep industry expertise are matched only by our dedication to compassionate service.

Join us at Planet 13, where we not only set industry standards but also nurture careers with passion and expertise.

Come grow with us and help shape the future of cannabis.

Summary The Product & Marketing Project Manager owns end-to-end project management for product launches and integrated creative / marketing initiatives.

This role drives scope, schedule, and budget across cross-functional teams (Product, Brand / Creative, Digital, Retail / Wholesale, Sales, Operations, Legal / Compliance), ensuring every launch and campaign is delivered on time, within budget, and aligned to business goals.

The ideal candidate is a systems thinker with exceptional organizational skills, a rigorous approach to timelines and budgets, and a calm, proactive communication style.

Lead cross-functional planning for new product launches and major marketing initiatives from brief through post-launch.

Build detailed project plans (milestones, dependencies, critical path) and manage schedules to ≥90% on-time delivery.

Define scope, success criteria, and change-control; track and resolve risks / issues.

Lead stage-gate / go-no-go reviews; manage Gantt timelines; maintain launch-readiness checklists (packaging, content, regulatory, inventory, channel setup, training).

Translate briefs into clear requirements, deliverables, and acceptance criteria for design, copy, photo / video, web, CRM / AIQ, paid media, social, and retail signage.

Coordinate intake, resourcing, and sprint / traffic plans; balance priorities across teams and markets.

Own proofing and approvals; ensure brand, legal, and regulatory compliance across all assets.

Oversee final asset QA and on-time delivery to channels (web / e-commerce, POS, CRM / SMS, paid, social, PR, wholesale / retail).

Build and manage project budgets, POs, SOWs, and invoices; hold variance to ≤5–10%.

Source and manage agencies, freelancers, and production vendors; negotiate timelines and rates; enforce SLAs.

Serve as primary point of contact; run weekly status, stand-ups, and executive readouts.

Publish dashboards with schedule health, budget burn, risk status, and deliverable completion.

Maintain RACI, documentation, and decision logs for auditability and continuity.

Define KPIs per launch (sell-in / sell-through targets, traffic, conversion, awareness).

Lead post-launch retrospectives; capture learnings and update playbooks, templates, and timelines to improve cycle time and quality.

Champion best-practice PM methodologies (stage-gate, Agile / kanban where appropriate).

Uphold confidentiality, IP, and data-handling policies; route regulated content through Legal / Compliance.

Ensure adherence to company policies, security / access protocols, and applicable state / local regulations.

Required Qualifications 5–7+ years of project management in product launches and integrated marketing / creative environments (consumer, retail, CPG, or similarly fast-paced / regulated categories preferred).

Proven track record delivering multiple concurrent projects on time and within budget.

Expert at building / maintaining plans in Monday.com, Smartsheet, Gantt / critical-path skills.

Demonstrated budget ownership, vendor management, and SOW / PO administration.

Exceptional organization, prioritization, and attention to detail; strong written / verbal communication.

Comfortable influencing without authority and aligning diverse stakeholders to clear decisions.

PMP, PRINCE2, or Agile / Scrum certification.

Background coordinating launches across multiple markets / retailers.

Working Conditions Full-time; occasional evening / weekend work around launch windows.

Occasional travel for vendor oversight, retail installs, or events.

PMP, PRINCE2, or Agile / Scrum certification.

Background coordinating launches across multiple markets / retailers.

All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, gender identity, disability status or protected veteran status.

The Company will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws.

Planet 13 would like to make its customers aware that certain individuals might try and approach them, call them, email them, text them, or reach out to them via social media, presenting themselves as our employees and / or affiliates to try and gain access to your personal information.

This is a phishing scam.

Planet 13 will never call a potential employee or customer for any form of payment in return for training material, ask for anyone’s direct deposit information, and their banking login and password.

Planet 13’s Board Members, and Executives do not work as recruiters and do not communicate with potential employees directly via any form of communication nor do they engage in the offering of positions to potential employees.

These claims and offers are fraudulent and we advise everyone to use discretion when handling these situations.

If you feel as though you have been a target of this type of scam, please reach out to your local law enforcement.

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