Paid Media Strategist (YouTube)

Thank you for your interest in joining our team! QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community.

The Opportunity

Reporting to the Senior Manager, Social Media Platforms, you will support the YouTube paid social media strategy by assisting with campaign execution and contributing to customer growth efforts while remaining mindful of budget and performance indicator targets. You will collaborate with your team, corporate staff, and third-party services to build creative briefs, and ensure the success of our digital media goals.

You will be hybrid-remote at our West Chester, PA office.

Who We Are

QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. We offer an ever-changing collection of familiar brands and fresh new products - from home and fashion to beauty, electronics and jewelry - and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. QVC reaches more than 200 million homes worldwide via its 13 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages.

Your Impact

Build paid campaigns for the YouTube platform, optimizing budget usage and identifying growth opportunities through data-driven insights

Collaborate with internal and external teams to align creative direction with brand standards, channel optimization, and platform best practices

Contribute to targeting and segmentation strategies, providing updates and exploring new business opportunities to improve acquisition and revenue growth.

Help analyze goals and data to ensure the efficacy of Paid Media Marketing and report findings out to company partners

Apply analytical insights to support program optimizations, ensuring accurate data communication of goals, forecasts, and results

What You Bring

2+ years experience using social media analytics tools and platforms, such as Google Analytics, Facebook Business Manager, and YouTube Analytics.

2+ years experience building creative briefs for advertising campaigns.

2+ years experience with copywriting, applying legal guidelines to ensure compliant marketing materials.

2 + years experience building digital marketing campaigns.

Experience managing paid social media strategies on video share platforms.

Remote work is not permitted in NYC at this time.

#LI-Hybrid

#LI-AC5

If you enjoy being a part of a team, creating experiences and delighting customers, you'll love it here. If you're excited about retail, media, social, live streaming, technology, customer service, design and more, you'll find amazing projects to work on. If you want to grow professionally and learn every day, you'll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you'll be amazed at what's available for our team members. We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers!

For QVC Group, our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What's Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations / support throughout, please contact us at workwithus@qvcgrp.com for assistance.

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