AVP Digital Marketing

Digital Marketing Head

The Head of Digital Marketing will lead the development and execution of digital solutions that enhance our marketing capabilities and drive business growth. This role will oversee digital properties, marketing technology, and digital innovation initiatives, ensuring alignment with the company's strategic objectives and customer-centric approach.

Position Responsibilities

Enabling Business Strategy with Digital Innovation :

• Develop and implement comprehensive digital solutions and innovations that align with the company's growth goals and business objectives.
• Collaborate with cross-functional teams to integrate digital tools and solutions into broader marketing and business strategies.

Leadership and Management :

Martech and Digital Innovation :

Performance Measurement and Optimization :

Stakeholder Collaboration :

Required Qualifications

Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred. Experience in the insurance industry, or financial services. Proven experience in digital marketing, martech, and innovation, with a track record of leading successful digital initiatives. Preferred : experience with Adobe suite of products (Marketo, Adobe AEM, Adobe CDP). Strong leadership and team management skills, with the ability to inspire and motivate a diverse team. Excellent strategic thinking and problem-solving skills, with the ability to translate complex concepts into actionable strategies. Strong analytical skills, with experience in data-driven decision-making and performance optimization. Excellent communication and collaboration skills, with the ability to build relationships with stakeholders at all levels. Leverage AI and agentic AI technologies to enhance decision-making processes, automate routine tasks, and drive innovation, ensuring alignment with company goals and compliance with Responsible AI Principles.

This role may require occasional travel to attend industry events and meet with partners.

Competencies

Strategic Vision : Ability to develop and articulate a clear vision for digital innovation and strategy. Customer Focus : Commitment to delivering exceptional customer experiences through digital channels. Innovation : Passion for exploring new ideas and technologies to drive business growth. Results Orientation : Focus on achieving measurable outcomes and driving continuous improvement.

When you join our team, we'll empower you to learn and grow the career you want. We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words. As part of our global team, we'll support you in shaping the future you want to see.

Manulife Financial Corporation is an important international provider of financial services that helps people make decisions in an easier way and live better. For more information about us, visit www.manulife.com .

Manulife is an employer that offers equal opportunities. In Manulife / John Hancock, we value our diversity. We strive to attract, train, and retain a workforce as diverse as the clients we serve, and to foster an inclusive work environment in which the strengths of cultures and people are leveraged. We are committed to equity in hiring, retention, advancement, and compensation, and we administer all of our practices and programs without discrimination based on race, ancestry, place of origin, color, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other aspect protected by applicable law. Our priority is to remove barriers to ensure equal access to employment. A human resources representative will work with applicants who require reasonable accommodation during the application process. All information that has been shared during the accommodation request process will be stored and used in a manner consistent with Manulife / John Hancock's applicable laws and policies. To request a reasonable accommodation in the application process, please send us a message at recruitment@manulife.com .

Location : Boston, Massachusetts

Work Modalities : Hybrid

Salary Range : $152,900.00 USD - $283,800.00 USD. If you are applying for this position outside of the primary location, please contact recruitment@manulife.com to know the salary range of your location. The actual salary will vary based on local market conditions, geography, and relevant job-related knowledge, skills, qualifications, experience, and education / training. Employees are also eligible to participate in incentive programs and receive compensation incentives linked to business and individual performance. Manulife / John Hancock offers eligible employees a wide variety of customizable benefits, including health, dental, mental health, vision, short-term and long-term disability coverage, life and accidental death and dismemberment insurance, adoption / surrogacy, and wellness, and employee / family assistance plans. We also offer eligible employees various retirement savings plans (including 401(k) or pension plans and a global stock ownership plan with employer matching contributions) and financial counseling and education resources. Our generous U.S. paid time off program includes up to 11 holidays, 3 personal days, 150 vacation hours, and 40 sick hours (or more where required by law) per year, and we offer all types of leave contemplated by law.

Know Your Rights ( https : / / www.dol.gov / agencies / ofccp / posters )

Family and Medical Leave Act

Employee Polygraph Protection Act ( https : / / www.dol.gov / sites / dolgov / files / WHD / legacy / files / eppac.pdf )

Right to Work

Electronic Verification (E-Verify)

Salary Transparency ( https : / / www.dol.gov / sites / dolgov / files / ofccp / pdf / pay-transp_%20English_formattedESQA508c.pdf )

Company : John Hancock Life Insurance Company (U.S.A.)