Digital Operations Analyst

Job Description

Primary Duties

(This position is hybrid working 2 days a week in our Support Center, currently located in Denton, TX, but relocating to Plano, TX (Legacy West) in late fall 2025 working 3 days per week in the office)

This role sits with the BSG ecommerce department and is an evolving role requiring flexibility, curiosity, and a willingness to pivot as business priorities shift. Because of the high level of cross-team collaboration, this role is hybrid and requires in-office presence in line with company policy.

You'll play a key role in turning data into insight-and insight into action-across our ecommerce businesses. This role sits at the intersection of digital merchandising / marketing, ecommerce operations, and analytics, helping us unlock growth opportunities through smart, data-driven decisions.

The ideal candidate is a problem-solver who thrives in ambiguity and is eager to learn. As this is a newly evolving function, success will require adaptability, the ability to shift focus as priorities change, and comfort operating in gray space. You'll help shape how we use data to drive strategy-knowing that how we work today may not be how we work tomorrow.

You will work across multiple business intelligence platforms (e.g., SFCC, GA4, Power BI, Tableau) to support digital merchandising, finance, and ecommerce operations. Your work will fuel decisions that shape the customer experience across desktop and mobile / app platforms.

Please note : Training for this role will not be fully structured, as we are currently transitioning systems and processes. A self-starter mindset-and the ability to learn and keep learning on the fly-will be essential for success.

Responsibilities

• Build and maintain reports using SFCC, GA4, Power BI, and Tableau to track demand performance indicators and analyze digital behavior and trends to generate actionable insights
• Partner with Finance to forecast demand KPIs and key ecommerce metrics
• Prepare daily and weekly ecommerce performance snapshots for senior leadership Conduct both planned and ad hoc analyses to support cross-functional initiatives, including inventory tracking tied to marketing and CRM activity
• Own all aspects of promotions process requiring close alignment with ecommerce merchandising and COE. Provide oversight and operational direction to the Promotions Coordinator, ensuring timely and accurate campaign execution based on business and website strategy
• Recommend optimizations to improve product visibility, conversion, or engagement
• Identify gaps or inefficiencies in data collection and partner on solutions
• Communicate findings clearly and effectively across multiple audiences, using data storytelling and analytical rigor
• Stay agile and ready to pivot as new questions or business needs emerge

Knowledge, Skills and Abilities

Competencies / Attributes

Working Conditions / Physical Requirements

Benefits

#LI-Hybrid