Associate Director, Field Marketing

Associate Director, Field Marketing

Contraceptive care is basic health care. Yet too many patients in the U.S. struggle to access the care they want, when they want it.

A national nonprofit founded in 2014, Upstream USA partners with healthcare organizations to provide free training, education, and technical assistance to improve their contraceptive services and meet their patients' needs at no cost to them. Over ten years, we've supported 200+ healthcare partners (including primary care practices, federally qualified health centers, health systems, and more) with a transformative approach that empowers patients to access the contraceptive care where they already receive most of their healthcare. We're on a path to partnering with health care organizations that collectively serve 5 million patients by 2030.

We do not accept funding from pharmaceutical companies or the government. Our work is made possible by generous support from venture philanthropy. That privilege comes with high expectations about growth and scale and a focus on measurable outcomes and impact.

The Associate Director of Field Marketing will play a critical role in shaping and executing Upstream's national marketing strategy to drive organizational growth and increase brand awareness, credibility, and trust among healthcare organizations. Reporting to the Director of Partner Marketing, this leader will oversee regional and field marketing efforts that directly support business development and partnership expansion. They will manage and mentor the Field Marketing Manager, ensuring the team delivers high-impact, sales-aligned campaigns and materials that effectively support Upstream's ambitious growth and partnership goals. This role requires a strategic, collaborative, and data-informed marketer who understands how to connect marketing execution to measurable business outcomes in a mission-driven context.

Essential Duties & Responsibilities

Strategy, Planning & Reporting

• Contribute to the development and execution of annual marketing plans that align with PCE and Expansion team priorities, driving lead generation and accelerating partnership conversion.
• Monitor, track and analyze lead acquisition and full-funnel marketing performance, leveraging insights, sales feedback and funnel dynamics to identify opportunities for optimization and strategic adjustments.

Messaging & Positioning

Collateral Development

Content Strategy & Execution

Regional Marketing Leadership

Serve as a MarComms leader and thought partner in these cross functional growth efforts, including :

Team Management

Strategic Support and Specialist Projects

Required Experience, Knowledge, Skills and Ability

Valued and Non-Essential Education, Experience, Knowledge, Skills and Ability (Not required to apply) :

Travel Requirements

This role will require up to 10% of business travel. All Upstreamers can expect a minimum of 8 days of business travel per year to attend two annual organizational retreats and two annual team / department meetings. In addition, the Field Marketing Manager may make additional trips to specific regions for meetings, research or local marketing events.

Hiring Range

$124,800 - $150,000 USD