Vice President of Product Marketing

Vice President of Product Marketing

About the Company

Flourishing provider of healthcare performance analytics & advisory solutions

Industry

Hospital & Health Care

Type

Non Profit

Founded

1985

Employees

1001-5000

Categories

Health & Wellness

Consulting & Professional Services

Health Care

Health Care Consulting

Healthcare

Patient Experience

Patient Satisfaction

Performance Improvement

Services

Administrative Consulting

Consulting

Professional Services

Agency

Specialties

health care

physician engagement

employee engagement

quality improvement

hcahps

patient flow

cgcahps

consulting

hhcahps

core measures

clinical resource management

data analytics

patient experience

value-based purchasing

safety

transformation

consumerism

member experience

health plans

and healthcare consumerism

Business Classifications

B2B

Mobile

Enterprise

SAAS

About the Role

The Company is seeking a Vice President, Product Marketing to join their team. The successful candidate will be a strategic thinker and compelling storyteller with a proven track record in leading product marketing teams and devising go-to-market strategies that drive growth. This role requires extensive experience in enterprise B2B marketing, particularly in the SaaS space, and a deep understanding of market dynamics, customer needs, and the competitive landscape. The VP, Product Marketing will be responsible for crafting the strategic narrative, messaging, and positioning that effectively communicates the value and impact of the company's products and solutions. They will also play a key role in product launch, market insights, sales enablement, and demand generation.

Applicants for the VP, Product Marketing position at the company should have at least 15 years of product marketing experience, with a focus on B2B and managing a portfolio of products across multiple industries. The role demands a strong leader with a minimum of 3 years of second-line leadership experience, capable of mentoring, hiring, and developing leaders. The ideal candidate will be a solid problem-solver, data-driven, and have a collaborative approach to work. Strong presentation skills, the ability to communicate with technical and business experts at all levels, and a confident personality with a track record of influencing outside their span of control are essential. The company is dedicated to building a diverse, inclusive, and authentic workplace and encourages candidates who are excited about the role to apply, even if their experience does not align perfectly with every qualification.

Hiring Manager Title

Chief Marketing Officer

Travel Percent

Less than 10%

Functions

Product Marketing