SR. DIGITAL MARKETING MANAGER 6 Month Position

COMPANY OVERVIEW

Nixon is California’s iconic watch and accessories brand, born from action sports culture and

always pushing the never been done. As a company we are creative, we are ambitious, we take risks.

Above all, we want to build great products with the world’s youth as our audience. We collaborate

with the best in the business : brands, athletes, retailers, causes. People who share our mindset

and our belief that we can make an impact, one detail at a time.

POSITION SUMMARY

The Senior Digital Marketing Manager is responsible for the management, implementation, and

execution of Nixon’s global digital marketing channels. They must operate with an eager,

entrepreneurial, innovative mindset and cultivate strong connections within the Nixon global

organization.

Working within the DTC team, this role is responsible for maximizing digital marketing channels to

maximize revenue by increasing new customer acquisition and customer retention efforts across the

key regions for Nixon, Australia, North America, and Europe.

The role will collaborate closely within the Nixon DTC / digital marketing teams to achieve or

exceed overall Nixon predetermined digital marketing business objectives.

Key Responsibilities and Priorities :

Position Objectives

1. Execute best-in-class marketing campaign executions & performance through proactive

optimizations and effective campaign management.

2. Develop insights and empower internal teams to understand performance results and opportunities

to key Nixon stakeholders to scale profitably in digital marketing channels.

3. Research and bring fresh ideas and approaches to campaign executions for incremental

improvements and program growth to reach business objectives.

Core Duties

• Management and oversight of Nixon’s marketing efforts on paid social, paid search,

email / SMS / WhatsAPP program and other marketing channels as needed, including but not limited to

affiliate, display, and TikTok Shop.

channels such as affiliate, paid social, paid search, and display

drive conversion, expanding automation in the form of triggered emails, constantly thriving to grow

1 : 1 consumer personalized messaging and reporting back to the organization regularly on the

program’s output (What’s Working / What’s Not Working).

into studio, review of proposed assets, approving and overseeing content / copy and ensuring Nixon

standards are achieved.

channels, as directed.

exceed business objectives.

including global alignment and maintaining any changes as well as brief in creative for paid media

to creative.

calendar, ensuring optimized timing, alignment to business objectives, cross-functional visibility,

and consistent execution at a high creative standard.

cohesive storytelling, ensure brand-level initiatives translate into performance channels, and

maintain alignment on creative priorities, campaign messaging, and strategic focus.

growth areas, and campaign performance challenges with recommendations.

partners across inventory, audience data providers and campaign UX integrations for customized

digital media solutions.

potential marketing vendors.

service teams to represent marketing initiatives.

Email / SMS.

Key Requirements :

positive unit economics.

performance forecasting, and reconciliation of platform fees.

plans to maximize investments that includes identifying variances in performance and proactive

forecasting of results.

Physical Requirements :

without reasonable accommodation

standing desks are available

printers

conditions

IDEAL CANDIDATE

Education and Experience Requirements

preferred

management

brand development

Technical Skills and Experience

Key Competencies

scope of work in a rapidly growing company

Come join the Nixon Team! Forward your resume to marketing.hire@nixon.com include ‘Marketing

Manager’ in the subject line.

Salary range : $100k to $120k annual This position is in Carlsbad, CA, USA

Due to the volume of resumes we cannot respond to everyone personally, but we do thank you for your

interest and for reaching out to Nixon. Please, no phone calls. Thank you!