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Director, Demand Generation

Director, Demand Generation

GroundfloorYoungstown, OH, US
2 days ago
Job type
  • Full-time
Job description

Director Of Demand Generation

Groundfloor is hiring a Director of Demand Generation to own and drive our customer and user acquisition engine within the Lending Business Unit. This role is for someone who will be in the weeds building campaigns, testing new channels, and optimizing performance every day. At the same time, you'll be setting the vision, scaling processes, and building a team that can match your pace. You'll partner tightly with Leadership, Sales, Revenue Operations, and the Operations teams to deliver campaigns that move the needle on pipeline and revenue. If you thrive in a fast-paced, entrepreneurial environment and want to see your ideas executed quickly with measurable results, this role is for you.

This job might be for you if :

  • You're equally comfortable building strategy and jumping into the weeds to execute.
  • You love owning the full funnel from awareness to conversion and seeing the results of your work in the numbers.
  • You have a test and learn mindset and thrive on optimization.
  • You're a collaborative partner who knows how to align with Sales and Revenue teams to hit growth goals.

A day in the life :

  • Own Groundfloor Lending's demand generation strategy and execution across all channels.
  • Build and manage full funnel campaigns (paid digital, SEO / SEM, email nurture, ABM, events, partnerships, and more).
  • Launch and optimize campaigns with a data driven approach to tracking and reporting.
  • Develop scalable systems to measure ROI, attribute pipeline impact, and improve performance.
  • Partner with Sales and Revenue to align on pipeline targets, accelerate deals, and optimize conversion.
  • Collaborate cross functionally to refine messaging, audience targeting, and funnel strategies.
  • Lead, mentor, and grow a high performing marketing team while maintaining a hands on role.
  • Stay ahead of emerging marketing channels and tools; test, analyze, and double down on what works.
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    Director Demand Generation • Youngstown, OH, US