Summary
The Business Development and Marketing Specialist is a key team member within the Marketing Department. The Specialist serves as a liaison to assigned practice and / or industry groups. They work directly with BD and Marketing colleagues and partners in the groups (across various offices) to develop and execute clear strategies and business plans and manage an aligned range of business development pursuits marketing campaigns and communications client events and sponsorships and key account activity.
The Specialist takes an active role in learning about the service offering lawyers and clients of the assigned groups and related practices. They help develop and lead initiatives to enhance the groups knowledge about our clients their business needs and relevant Sidley capabilities to foster cross-selling.
Duties and Responsibilities
Proposals and Pitches
- Serves as lead project manager for RFPs and pitches both for the assigned groups and others as needed
- Spearheads briefing discussions to propose and / or understand the opportunity
- Writes new business proposals conducts matter research and produces targeted tailored responses to RFIs / RFPs
- Supports follow-up debriefs activities post-pitch and reports results
Practice and Client Development
Supports practice / industry team leadership and other partners on development and coordination of marketing and client development plans for the group and individual lawyersAttends and contributes to practice / industry group meetings and planning sessionsDevelops and refines the groups business development infrastructure (e.g. written collateral experience database / matter lists contact lists opportunity tracking etc.) exercising an acute level of quality control to ensure that all marketing collateral communications matter lists and other materials are consistent error-free and up to date; ensures processes are efficient and the best possible use is made of available technology and other resourcesHelps group leaders prepare and manage the groups BD budget; tracks and analyzes practice / industry initiatives evaluating the ROI of activities to recommend and plan future effortsCoordinates with the Market Intelligence team to conduct industry client and competitive research to support practice development initiativesFacilitates the planning implementation and follow-up of new business or cross-marketing opportunitiesMarketing and Profile-raising Activities
Leads the drafting and submission of rankings awards surveys league tables and other recognitions for assigned groupsWorks with Regional BD and Marketing team members to plan client programs and Sidley-sponsored eventsWorks with the Communications and PR team to identify thought leadership topics and Sidley lawyers to engage in media commentary article publication podcasts etc.Recommends and facilitates the involvement of Firm lawyers in professional organizations that will enhance the visibility of the lawyers and the Firm in relevant practice / industry platformsSalaries vary by location and are based on numerous factors including but not limited to the relevant market skills experience and education of the selected candidate. If an estimated salary range for this role is available it will be provided in our Target Salary Range section. Our compensation package also includes bonus eligibility and a comprehensive benefits program. Benefits information can be found here.
Target Salary Range
$95000 - $118000 if located in Washington D.C.
Qualifications
To perform this job successfully an individual must be able to perform the Duties and Responsibilities (the Duties) above satisfactorily and meet the requirements below. The requirements listed below are representative of the minimum knowledge skill and / or ability required. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job. Employees or applicants who need an accommodation should contact Human Resources. If you need such an accommodation please email (current employees should contact Human Resources).
Education and / or Experience :
Required :
A Bachelors degree from an accredited universityA minimum of five (5) years of professional marketing business development or other relevant experienceExcellent writing and proofreading skillsProficiency in Microsoft Office and OutlookPreferred :
Marketing business development or related experience in a law firm or other professional services organizationWorking knowledge of customer relationship pipeline and experience management databases such as InterAction Salesforce and / or FoundationFamiliarity with relevant company / market research tools as well as law firm rankings awards and league table publicationsOther Skills and Abilities :
The following will also be required of the successful candidate :
Strong organizational skillsStrong attention to detailGood judgmentStrong interpersonal communication skillsStrong analytical and problem-solving skillsAble to work harmoniously and effectively with othersAble to preserve confidentiality and exercise discretionAble to work under pressureAble to manage multiple projects with competing deadlines and prioritiesSidley Austin LLP is an Equal Opportunity Employer
#LI-Hybrid
#LI-GK1
Required Experience :
IC
Key Skills
Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management
Employment Type : Unclear
Department / Functional Area : Marketing
Experience : years
Vacancy : 1
Monthly Salary Salary : 95000 - 118000