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BD and Marketing Specialist – Regulatory and Enforcement
BD and Marketing Specialist – Regulatory and EnforcementSidley Austin LLP • Washington D.C., Maryland, USA
BD and Marketing Specialist – Regulatory and Enforcement

BD and Marketing Specialist – Regulatory and Enforcement

Sidley Austin LLP • Washington D.C., Maryland, USA
13 days ago
Job type
  • Full-time
Job description

Summary

The Business Development and Marketing Specialist is a key team member within the Marketing Department. The Specialist serves as a liaison to assigned practice and / or industry groups. They work directly with BD and Marketing colleagues and partners in the groups (across various offices) to develop and execute clear strategies and business plans and manage an aligned range of business development pursuits marketing campaigns and communications client events and sponsorships and key account activity.

The Specialist takes an active role in learning about the service offering lawyers and clients of the assigned groups and related practices. They help develop and lead initiatives to enhance the groups knowledge about our clients their business needs and relevant Sidley capabilities to foster cross-selling.

Duties and Responsibilities

Proposals and Pitches

  • Serves as lead project manager for RFPs and pitches both for the assigned groups and others as needed
  • Spearheads briefing discussions to propose and / or understand the opportunity
  • Writes new business proposals conducts matter research and produces targeted tailored responses to RFIs / RFPs
  • Supports follow-up debriefs activities post-pitch and reports results

Practice and Client Development

  • Supports practice / industry team leadership and other partners on development and coordination of marketing and client development plans for the group and individual lawyers
  • Attends and contributes to practice / industry group meetings and planning sessions
  • Develops and refines the groups business development infrastructure (e.g. written collateral experience database / matter lists contact lists opportunity tracking etc.) exercising an acute level of quality control to ensure that all marketing collateral communications matter lists and other materials are consistent error-free and up to date; ensures processes are efficient and the best possible use is made of available technology and other resources
  • Helps group leaders prepare and manage the groups BD budget; tracks and analyzes practice / industry initiatives evaluating the ROI of activities to recommend and plan future efforts
  • Coordinates with the Market Intelligence team to conduct industry client and competitive research to support practice development initiatives
  • Facilitates the planning implementation and follow-up of new business or cross-marketing opportunities
  • Marketing and Profile-raising Activities

  • Leads the drafting and submission of rankings awards surveys league tables and other recognitions for assigned groups
  • Works with Regional BD and Marketing team members to plan client programs and Sidley-sponsored events
  • Works with the Communications and PR team to identify thought leadership topics and Sidley lawyers to engage in media commentary article publication podcasts etc.
  • Recommends and facilitates the involvement of Firm lawyers in professional organizations that will enhance the visibility of the lawyers and the Firm in relevant practice / industry platforms
  • Salaries vary by location and are based on numerous factors including but not limited to the relevant market skills experience and education of the selected candidate. If an estimated salary range for this role is available it will be provided in our Target Salary Range section. Our compensation package also includes bonus eligibility and a comprehensive benefits program. Benefits information can be found here.

    Target Salary Range

    $95000 - $118000 if located in Washington D.C.

    Qualifications

    To perform this job successfully an individual must be able to perform the Duties and Responsibilities (the Duties) above satisfactorily and meet the requirements below. The requirements listed below are representative of the minimum knowledge skill and / or ability required. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job. Employees or applicants who need an accommodation should contact Human Resources. If you need such an accommodation please email (current employees should contact Human Resources).

    Education and / or Experience :

    Required :

  • A Bachelors degree from an accredited university
  • A minimum of five (5) years of professional marketing business development or other relevant experience
  • Excellent writing and proofreading skills
  • Proficiency in Microsoft Office and Outlook
  • Preferred :

  • Marketing business development or related experience in a law firm or other professional services organization
  • Working knowledge of customer relationship pipeline and experience management databases such as InterAction Salesforce and / or Foundation
  • Familiarity with relevant company / market research tools as well as law firm rankings awards and league table publications
  • Other Skills and Abilities :

    The following will also be required of the successful candidate :

  • Strong organizational skills
  • Strong attention to detail
  • Good judgment
  • Strong interpersonal communication skills
  • Strong analytical and problem-solving skills
  • Able to work harmoniously and effectively with others
  • Able to preserve confidentiality and exercise discretion
  • Able to work under pressure
  • Able to manage multiple projects with competing deadlines and priorities
  • Sidley Austin LLP is an Equal Opportunity Employer

    #LI-Hybrid

    #LI-GK1

    Required Experience :

    IC

    Key Skills

    Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

    Employment Type : Unclear

    Department / Functional Area : Marketing

    Experience : years

    Vacancy : 1

    Monthly Salary Salary : 95000 - 118000

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    Marketing Specialist • Washington D.C., Maryland, USA

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