Demand Generation Manager

A company is looking for a Demand Generation Manager responsible for creating, executing, and optimizing lead generation strategies.

Key Responsibilities

Develop and implement comprehensive demand generation campaigns across various industries

Administer marketing automation tools and manage lead scoring and nurturing programs

Analyze campaign performance and provide insights for continuous improvement

Required Qualifications

At least 5 years of experience in demand generation or digital marketing for B2B SaaS or enterprise technology

Proven expertise in managing marketing automation platforms like Pardot or HubSpot

Strong knowledge of Salesforce CRM and marketing data workflows

Demonstrated ability to run and optimize campaigns on LinkedIn Ads and Google Ads

Analytical mindset with proficiency in campaign analytics and reporting