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Lead Copywriter (Web, UX, SEO, Email & Social)
Lead Copywriter (Web, UX, SEO, Email & Social)Automoves • Tobago
Lead Copywriter (Web, UX, SEO, Email & Social)

Lead Copywriter (Web, UX, SEO, Email & Social)

Automoves • Tobago
30+ days ago
Job type
  • Full-time
Job description

We are hiring a Lead Copywriter to own copy across all our brands. This role covers websites, landing pages, UX flows, email marketing, SEO content, paid ads, social media, and GBP. If you are a strong digital writer who knows how to drive conversions and collaborate with UX, SEO specialists, designers, and developers, we want to hear from you.


What you'll do

  • Write complete website copy for new builds and rebuilds
  • Create landing page copy with clear messaging hierarchy and conversion logic
  • Produce UX microcopy: CTAs, buttons, forms, tooltips, error messages
  • Write SEO-focused content that stays natural and human
  • Build multi-email sequences and marketing campaigns
  • Write short-form social copy, scripts, and hooks
  • Develop brand voice guidelines and messaging frameworks
  • Collaborate with UX, SEO, design, and dev teams in an agile workflow
  • Maintain clarity, consistency, and speed across multiple brands


What you need to have

  • 3–7+ years of experience in digital copywriting
  • Portfolio that includes websites and landing pages (not just social posts)
  • Experience writing for UX (microcopy, flows, product clarity)
  • Strong understanding of SEO and keyword integration
  • Email marketing experience (automations + campaigns)
  • Ability to write concise, high-performing copy fast
  • Experience collaborating with designers, SEO, and developers
  • Excellent English writing skills


Nice to have

  • SEO copywriting experience (BIG PLUS)
  • Knowledge of GA4, Hotjar, or user behavior tools
  • Familiarity with Figma
  • Experience writing GBP posts and descriptions
  • Comfort using AI tools to speed up workflows

Who thrives in this role


Someone who:

  • Thinks in structure, clarity, and outcomes
  • Loves writing copy that converts
  • Enjoys working across multiple brands and styles
  • Moves fast and communicates clearly
  • Understands UX logic, user journeys, and SEO fundamentals


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Lead Copywriter (Web, UX, SEO, Email & Social) • Tobago

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