Digital Media Analyst

3 days ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

Overview

FWI is building a team to support Puerto Rico Department of Housing (PRDOH) Communication Services program for the Community Development Block Grant for Disaster Recovery (CDBG-DR) and Community Development Block Grant for Mitigation (CDBG-MIT). The Digital Media Analyst will design measurement plans, implement and audit tracking systems, and provide data-driven insights to optimize multichannel digital campaign performance.

FWI has been recognized as a Top Workplace by the Washington Post in 2024 and 2025, offering excellent growth opportunities in a collaborative environment.

Position is contingent upon contract award

Work Schedule and Location

Hybrid : This full-time hybrid position will work Monday through Friday, 8am to 5pm, with some onsite work in San Juan, Puerto Rico.

Responsibilities

Design the measurement plan covering KPIs, data sources and governance by program and campaign

Implement and audit tagging in GTM and GA4, pixels and Conversion API, and Consent Mode, with end-to-end QA

Build executive and operational dashboards in Looker Studio and Power BI and automate data ingestion in Sheets and BigQuery

Consolidate multichannel data from ad servers such as CM360, Meta Ads, Google Ads, YouTube and DV360, as well as organic, email and out-of-home

Monitor pacing, frequency, viewability, CTR, VTR and CVR; issue alerts and optimization recommendations

Design and execute split tests, holdouts and brand lift studies; analyze results and recommend next steps

Produce post-campaign reports with actionable insights, channel and format impact and a refinement plan

Estimate reach and frequency, cost per result such as CPL, CPA, CPV and CPQL, and analyze funnels from awareness to action

Measure outcomes from in-person activations such as QR scans, unique codes and head counts and attribute results to field and media efforts

Ensure compliance with privacy including personally identifiable information, brand guidelines and government policies including publicity blackout periods

Manage stakeholders; present findings to Planner and Buyer teams, Creative, PR and leadership; train teams on tagging and KPI interpretation

Validate consistency across platform reports, affidavits and proof of performance and billing in support of post-buy reconciliation

Maintain data quality including UTM naming, deduplication and integrity checks along with documentation

Recommend improvements to the measurement stack including server-side tagging, naming standards and processes

Required Qualifications

Bachelor's degree in Statistics, Marketing, Communications, Computer Science, Economics, Data Science, or a related field

3+ years in digital media analytics and multichannel performance marketing

Proficiency with GA4 (event model), Google Tag Manager (web; server-side preferred), Looker Studio, and advanced Excel / Google Sheets (pivot tables, functions, data cleaning)

Ability to read and consolidate metrics from Meta Ads, Google Ads, YouTube, DV360 / Programmatic, CM360 / ad servers, and publisher IO placements

Measurement implementation : UTM and naming standards, event / conversion definitions, pixels and conversion APIs, Consent Mode, and cross-device / browser QA

Working knowledge of attribution (data-driven / last click), A / B testing, and increment / lift studies

Privacy best practices (PII minimization, retention, access controls), brand guidelines, and government policies (incl. publicity blackout periods)

Communication : Excellent written and verbal presentation of findings in Spanish and English.

FWI is an Equal Opportunity Employer, including disability / vets.

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Long-term and Short-term Disability Insurance

Life Insurance

401(k) Plan

Holiday Pay

Paid Time Off

Pay Range

Negotiable

Seniority level

Not Applicable

Employment type

Full-time

Job function

Marketing and Sales

Industries

Writing and Editing

Referrals increase your chances of interviewing at FWI (FedWriters, Inc.) by 2x

Get notified about new Media Analyst jobs in

San Juan, Puerto Rico .

Guaynabo, Puerto Rico $41,000.00-$44,000.00 2 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr