Senior Content Marketing Manager (Operations & Digital Focus)

Spotfire Content Marketing Manager

Spotfire is a visual data science platform that makes smart people smarter by combining interactive visualizations and advanced analytics to solve complex, industry-specific business problems. We are building an exceptional team to fuel Spotfire's growth, and we're seeking a results-driven Content Marketing Manager with a strong focus on Marketing Operations and Digital execution. In this pivotal role, you will be responsible for developing compelling content strategies, managing its distribution across digital channels, and leveraging our marketing technology stack (especially HubSpot) to optimize performance and drive engagement. This role demands a proactive individual who thrives in a bold, fast-paced, values-driven environment. Reporting directly to the Head of Marketing for Spotfire, you will be instrumental in shaping the next phase of Spotfire's growth journey.

Key Responsibilities

Content Strategy & Development :

• Develop and execute a comprehensive content marketing strategy aligned with business goals, target personas, and the buyer's journey.
• Oversee the creation of high-quality, engaging content across various formats (e.g., whitepapers, e-books, webinars, blog posts, case studies, videos, website copy).
• Collaborate with subject matter experts, product marketing, and sales to identify content opportunities and ensure technical accuracy and strategic alignment.

Digital Content Distribution & Promotion :

Website Content Management :

Marketing Operations & HubSpot Management :

Content Performance Analysis & Optimization :

Cross-Functional Collaboration :

Qualifications and Requirements

Bachelor's degree in Marketing, Communications, Journalism, or a related field. Proven experience (5+ years) in content marketing, with a demonstrated track record of managing digital media channels and leveraging marketing automation platforms. Strong hands-on proficiency with HubSpot is essential, including experience with its Marketing Hub, Content Hub, Social Media tools, and reporting functionalities. Experience in developing and executing content strategies for B2B technology or software companies. Demonstrated ability to manage professional social media platforms and understand social media analytics. Familiarity with content management systems (CMS) and sales enablement platforms (e.g., Bigtincan). Excellent written and verbal communication skills, with a strong ability to craft compelling narratives and technical content. Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions. Highly organized, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment. Experience in either the Energy (Oil & Gas) or High-Tech Manufacturing industries is a plus.

Desired Attributes

Proactive, creative thinker with a passion for storytelling and digital innovation. Results-driven with a focus on measurable impact and ROI. Ability to translate complex technical concepts into clear, engaging marketing content.

Compensation may vary depending on your location, qualifications, including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance. NY generally ranges : $103,302-$154,952 CA generally ranges : $107,793-$161,689 All other locations fall under our General State range : $89,827-$134,741 Benefits may vary depending on the nature of your employment with Cloud Software Group and the country where you work. U.S. based employees are typically offered access to healthcare, life insurance and disability benefits, 401(k) plan and company match, among others.