Job Description:
We welcome remote U.S.-based candidates
dentsu is looking to add a Manager, Paid Search to its team.Reportinginto the Director,you'llmanage the development of Paid Search campaigns and strategies to help achieve client goals.You'llpartner with colleagues across channels to ensure that campaigns are creative; test new solutions and evaluate and improve campaigns to improve our client's goals. This important, client-facing role is a balance ofstrategy and executionand will lead by example within the team and helps to manage projects or daily activities.
You Will:
Plan and manage Paid Search (PPC/SEM) campaigns, including account setup, strategy development, organization, and management
Oversee ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions, ad creative, and landing page revisions based on performance history and our client's goals
Use reporting, analytics, and trend tools, including Google Analytics, comScore, and Compete
Audit both assigned client accounts and assist other accounts when needed
Analyze paid search beta tests and new platforms/vendors
Assist Client Services team with client communications around paid search knowledge, and recommendations to deliver a clear strategic vision to our client
Forecast and plan paid search growth, and communicate opportunity with the client
Be an advanced technical/discipline leader, and manage client communication without requiring Account Supervisor involvement
Draw important analysis from data and make specific recommendations – i.e., adapted to change strategies and recommendations based on data sets
Contribute to our expertise onPPCindustry topics
Make credible recommendations, provide updates against goals, and participate in QBRs
You Have:
3+ years of experiencemanaging large-scale paid search campaigns
2+ years of experience working in Search Engines and third-party tools (Google Ads, Bing Ads & SA360)
Well versed in success measurements, specifically in Branding/Awareness and Direct Response
In-depth understanding of Paid Search campaign management and optimization practices, and search retargeting
GDN experiencea plus
Google Certification (Fundamentals), Analytics and AdWords Certification
Understanding of Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attribution and influence on Paid Search Activities
Desire to see things through to completion
Experience mentoring and promoting the development of new talent
The annual salary range for this position is $59,000-$96,025. Placement within the salary range is based on a variety of factors, including relevant experience,knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
•Medical, vision, and dental insurance,
•Life insurance,
• Short-term and long-termdisability insurance,
•401k,
• Flexiblepaid time off,
• At least15 paid holidaysper year,
• Paid sick and safe leave, and
•Paid parental leave.
To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, andqualified candidateswill be contacted for next steps.
#LI-LE1 #LI-REMOTE #LI-DENTSU
This is a remote position.
Manager, Paid Search • Chicago, N. State
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