Amazon Marketplace Specialist
The Amazon Marketplace Specialist will take ownership of the Amazon channel for the brand : from listing optimization, inventory sync, advertising campaigns, launch management of new titles or products, to data analysis and revenue growth. You will be the "Amazon owner" within the business, working cross-functionally with brand marketing, creative, and fulfillment.
Key responsibilities include :
- Create, optimize, and maintain Amazon product listings (titles, bullet points, A+ content, search terms) to maximize discoverability and conversion.
- Manage all aspects of the Amazon catalog : new ASIN launches, copywriting, image review, bundle creation, variations, pricing strategy.
- Develop and execute Amazon Advertising campaigns (Sponsored Products, Brands, Display) and optimize for ACoS, ROAS, and profitability.
- Monitor and manage inventory levels, ship-from / store-to-Amazon (FBA) logistics, liaising with fulfillment partners or internal supply chain.
- Perform regular keyword research and competitor analysis for the children's book category and any branded merchandise; provide insights to the marketing team.
- Analyze Amazon sales data, advertising metrics, and inventory metrics; provide weekly / monthly reports including insights and recommendations.
- Collaborate with the marketing team on promotional calendars (new book launches, seasonal themes, bundles, holiday campaigns) and ensure Amazon alignment.
- Handle backend Amazon operations : review feedback, manage product reviews & Q&A, handle policy compliance, suppress / remove content flags, manage storefront assets.
- Stay up to date on Amazon marketplace policies, algorithm changes, children's book category best practices, and emerging features (e.g., Amazon Live, Prime Day offers).
- Drive growth : set quarterly Amazon revenue & margin targets, build action plans, test new initiatives (e.g., Amazon International or Amazon KDP opportunities) for expansion.