Paid Media Manager

Paid Media Manager

This is a remote position.

About the Company :

This agency was founded with a specific focus on B2B SaaS marketing. Unlike most agencies, it manages the full spectrum of marketing servicesfrom positioning and strategy to campaign execution and website optimization. The team brings deep expertise in marketing leadership, strategic direction, and follows a proven "B2B SaaS Success Blueprint" that has helped generate millions in attributed revenue for clients worldwide.

The agency takes pride in fostering a culture rooted in mentorship, continuous learning, and an owner mentality that empowers team members to embrace new challenges and pursue ongoing improvement.

About the Role :

This company is looking for a Paid Media Manager to lead a high-performing Paid Media team within a fast-paced marketing agency. This is a player-coach roleideal for someone who can drive measurable outcomes for clients while also mentoring and developing a team of Paid Media Specialists.

The Paid Media Manager will be responsible for designing and executing paid media strategies that go beyond driving clicksthey generate qualified pipeline and revenue for B2B SaaS companies. Paid media in this agency is not siloed but integrated into a broader demand generation strategy. This role requires someone who can assess a B2B SaaS company's stage, go-to-market motion (PLG, SLG, or MLG), product maturity, and market position (maker vs. shaker), and determine the most effective channel mix to achieve results. Sometimes that includes paid channelsother times, it does not. The ideal candidate is focused on choosing the right tool for the job, not just defaulting to paid campaigns.

The Paid Media Manager will take ownership of both execution and leadership : managing client engagements directly, guiding the professional growth of team members, and refining the agency's paid media strategies and playbooks. Proficiency in platforms like Google Ads, LinkedIn Ads, and Meta is essential, along with the curiosity and agility to test and iterate on emerging channels.

The right candidate is a lifelong learner who actively stays ahead of digital trends, platform updates, and best practicesand brings their team along for the ride.

Responsibilities :

Leadership & Strategy :

• Owns and evolves the Paid Media function, ensuring all ad spend contributes to real business outcomes.
• Designs paid channel strategies customized to each client's maturity, growth model, budget, and market position.
• Maintains and enhances the agency's Paid Media Playbook, including frameworks, checklists, and training materials.
• Trains team members in both tactical execution and demand generation fundamentalstying paid efforts directly to pipeline and revenue.
• Acts as a strategic consultant, helping clients understand the rationale behind each campaign and media choice.
• Evaluates alternative growth channels (e.g., organic, partnerships, outbound, referrals, industry publications) when appropriate, and collaborates cross-functionally on integrated campaigns.
• Recruits and mentors a proactive, data-driven, performance-focused team of Paid Media Specialists.
• Keeps the team informed on platform updates, emerging tools, audience trends, AI advancements, and shifts in buyer behavior.

Paid Media Execution :

Performance & Optimization :

How This Role Spends Time :

Team Management & Development (40%) : Coaches Paid Media Specialists, elevates executional quality, builds scalable systems and playbooks, and trains the team to grow into full-stack demand generation strategists.

Cross-Functional Collaboration & Oversight (20%) : Works closely with internal teamsincluding SEO / Content, ABM, Creative, Web Development, and Fractional CMOsto ensure every engagement aligns with client goals and meets performance expectations.

Client Strategy & Execution (40%) : Leads paid media engagements for clients, including developing demand generation channel strategies, launching and optimizing campaigns, and reporting on performance metrics.

Requirements :

This position calls for more than someone who can set up ad campaigns. The ideal candidate is a demand generation expert who leverages paid media as one of many tools to drive measurable growthand who can teach others to do the same.

Bonus Points :

Benefits :