Director, Brand Strategy - Private Brands

Job Overview

Be part of an amazing story. Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditionsabout inspiring stores and irresistible productsabout the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

The Director, Brand Strategy Private Brands is responsible for developing and executing a comprehensive marketing strategy to drive growth and profitability for the company's private label brands. This role requires a deep understanding of consumer behavior, market trends, and the competitive landscape. The ideal candidate will possess strong leadership, analytical, and strategic thinking skills.

What You Will Do

• Oversee the creation, maintenance, expansion, and revitalization of private label brands marketing.
• Develop comprehensive brand strategies, including brand positioning, target audience definition, and value proposition.
• Lead the development of creative briefs for new brands and brand reinventions. Collaborate with creative and agency partners to create compelling brand identities, including naming, logo design, and visual assets.
• Develop and maintain detailed brand style guides to ensure consistency across all brand touchpoints.
• Partner with the marketing strategy team to develop and execute brand launch plans aligned with brand positioning.
• Monitor brand performance metrics and provide recommendations for optimization.
• Develop and implement the overall marketing strategy for private label brands, aligning with the company's business objectives.
• Stay up to date on industry trends and consumer preferences to drive innovation.
• Build and maintain strong relationships with key stakeholders, including private brand and merchant teams.

Skills You Will Need

Who You Are

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.