Sr. Manager, Inegrated Marketing Communication Job at Vesync in Tustin

The Company :

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.

We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.

That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.

Check out our brands :

levoit.com | cosori.com | pawsync.com | etekcity.com

The Opportunity

The Sr. Manager, Integrated Marketing Communications is a high-impact role leading the planning and execution of integrated marketing campaigns that generate product awareness, consumer engagement, and commercial success across the full consumer journey. You will collaborate cross-functionally with product marketing, sales and GTM to determine product positioning and target audience, and work across multiple touchpoints, including brand, creative, social influencer, PR, web, media, affiliate marketing, to drive planning and execution that’s aligned with business objectives.

What you will do at VeSync

• Execute 360° IMC plans in the US region for new product launches, brand campaigns, and seasonal promotions.
• Oversee and track campaign deliverables, budgets, and timelines, coordinating with internal and external stakeholders.
• Handle the trafficking of media assets to both internal and external agencies.
• Serve as the key liaison between global and local teams, shaping messaging, creative direction, and media strategy.
• Lead the development of marketing briefs while contributing to global messaging frameworks, product storytelling and content planning.
• Collaborate with cross-functional teams—media, PR, influencers, social, DTC, retail—to ensure seamless campaign execution.
• Work with the data analytic team to monitor campaign performance, user behavior, and post-campaign analysis, recaps, and stakeholder presentations.
• Conduct A / B testing for marketing campaigns (verification of information, media, time - period combination effects).
• Conduct market research and competitive analysis to inform strategy and storytelling.
• Keep abreast of emerging trends, consumer insights, and technology relevant to the VeSync business.
• Team leadership & management - build and lead a high-performing regional team, fostering collaboration and innovation.
• Cultivate a culture of ownership, proactiveness, and result-driven performance.
• Define KPIs for the team and manage the team performance.

Key Metrics

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Perks and Benefits

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