CRM Analyst

Locations : Boston, MA; Chicago, IL; New York, NY; Toronto, ON

About Charles River Associates

Charles River Associates is a leading global consulting firm that provides economic, financial, and business management expertise to major law firms, corporations and governments around the world. CRA advises clients on economic and financial matters pertaining to litigation and regulatory proceedings, and guides corporations through critical business strategy and performance-related issues. Since 1965, clients have engaged CRA for its combination of industry experience and rigorous, fact-based analysis that provide clients with clear, implementable solutions to complex business concerns.

Department Overview

The Marketing team comprises 12 professionals dedicated to the full spectrum of internal and external marketing and business development efforts to drive growth and success. The team's bespoke approach helps consultants connect with clients and build CRA's brand through thought leadership, organizing and hosting social and content events, robust digital marketing campaigns, competitive intelligence, and collateral development. Marketing staff are based in the Boston, New York, Toronto, and London offices.

Role Overview

The CRM Analyst will serve as the operational foundation for our content and marketing initiatives. This hands-on role will implement and optimize our new CRM and marketing automation platform, creating the data infrastructure that enables effective distribution and measurement of our marketing activities (i.e. events and thought leadership content). As a critical member of our marketing organization, the CRM Analyst will work across the team to ensure our content engine operates with precision and measurable impact.

Key Responsibilities

• CRM System Implementation and Management
• Participate in the migration to our new CRM and marketing automation platform (Intapp Deal cloud and Dispatch), ensuring seamless data transition and system functionality
• Build and maintain accurate client and prospect databases that support targeted content distribution strategies
• Configure CRM workflows and processes that align with CRA's brand strategy and business development objectives
• Ensure data integrity and implement quality control measures to maintain system effectiveness
• Content Campaign Enablement
• Develop and manage workflows for distributing thought leadership content to targeted client segments
• Track basic engagement metrics to identify where market demand is being generated and through which clients
• Create reporting frameworks that measure content campaign effectiveness and client interaction patterns
• Support cross-functional teams with data insights that inform content strategy and client outreach
• Cross-Functional Collaboration
• Support the broader marketing team with data-driven insights for strategic decision making
• Coordinate with other marketing functions to ensure CRM data supports activities (i.e. events, social media)

Required Qualifications

Preferred Qualifications

To Apply

To be considered for this position, we require the following :

Learning and Benefits

Work Location Flexibility

CRA creates a work environment that enables our colleagues to benefit from being together in the office to best deliver on our promise of career growth, mentorship and inclusivity. We currently expect that individuals spend at least 3 to 4 days a week working in the office (which may include traveling to another CRA office or to client meetings), with specific days determined in coordination with your practice or team.

Our Commitment to Equal Employment Opportunity

Charles River Associates is an equal opportunity employer (EOE). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, status as a protected veteran, or any other protected characteristic under applicable law.

Note

This description reflects the current opportunities and may be subject to change. Privacy and applicant information handling information is provided separately.

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