E-Commerce Manager

WonderFold is seeking a driven, entrepreneurial, and collaborative E-Commerce Manager with a proven track-record of success managing a high-growth e-commerce business. Reporting into the Director of Marketing, you will be responsible for the website experience across all markets aligning with the global vision for the company while localizing the website according to country/region-specific needs and preferences. This role requires someone highly analytical, creative, and agile, capable of gaining alignment, building relationships, and managing projects across various stages of growth.This role will work cross-functionally with internal teams (marketing, design, UI/UX Designer, Dev Agency ect) with the primary focus to enhance the customer experience through optimized and localized site experience, driving increased engagement and conversion. The ideal candidate has a passion for building businesses, a deep understanding of the digital landscape, has an analytical approach to problem solving, and thrives in fast-paced environments.

Key Responsibilities

DTC Website Ownership (Shopify)

• Own the end-to-end performance and experience of WonderFold's Shopify storefront
• Act as the primary steward of the site's structure, navigation, merchandising logic, and UX
• Ensure the site reflects WonderFold's premium brand standards while maximizing commercial performance

Merchandising & Conversion Optimization

• Develop and execute a merchandising strategy across homepage, PDPs, PLPs, collections, and landing pages
• Continuously optimize conversion rate, AOV, and on-site engagement through testing, iteration, and data analysis
• Partner with Creative and Brand to ensure storytelling and product education are conversion-driven

Product Detail Page (PDP) Excellence

• Own PDP standards including:
  • Product storytelling
  • Feature/benefit hierarchy
  • Visual content (imagery, video, comparison modules)
  • Reviews, FAQs, and trust signals
• Ensure PDPs are optimized for both brand education and purchase confidence

Cross-Functional Leadership

• Partner closely with:
  • Brand & Creative on content, campaigns, and storytelling
  • Performance Marketing to support paid traffic conversion
  • Product & Operations to ensure accurate availability, pricing, and launches
  • Technology & Development on apps, integrations, and site enhancements
• Translate business priorities into clear site execution plans

Roadmap & Testing Strategy

• Own the Shopify roadmap, including:
  • Feature enhancements
  • App evaluations
  • CRO initiatives
  • Seasonal and launch-based site updates
• Lead A/B testing and experimentation efforts to continuously improve performance

Analytics & Reporting

• Monitor and report on key DTC metrics including:
  • Conversion rate
  • Revenue
  • AOV
  • Engagement and funnel drop-off
• Use insights to recommend and prioritize site improvements
• Communicate performance clearly to leadership with a bias toward action

Governance & Best Practices

• Establish and maintain best-in-class Shopify standards
• Ensure consistency across WonderFold brand sites while allowing for strategic differentiation where appropriate
• Stay current on DTC, Shopify, and UX best practices and proactively bring forward innovation

Required Skills/Abilities:

• Technical proficiency in relevant tools and platforms.
• Analytical and data-driven approach to product performance enhancement.
• Strong communication and collaboration skills.
• Project management abilities.
• SEO and content management expertise.
• Continuous learning mindset to stay updated with industry trends.

Education and Experience:

• 5–8+ years of experience in DTC e-commerce, with deep Shopify expertise
• Proven experience owning a high-revenue Shopify storefront at a premium consumer brand
• Strong background in merchandising and UX optimization
• Data-driven mindset with the ability to translate insights into execution
• Experience partnering with Creative, Brand, and Performance Marketing teams
• Comfortable operating with autonomy and influencing cross-functionally

Physical Requirements:

• Sitting: Prolonged periods while working on a computer.
• Computer Use: Frequent use of computers, keyboards, and office equipment.
• Manual Dexterity: Ability to use hands and fingers for typing and operating technological tools.
• Visual Requirements: Adequate vision to view screens and read documents.
• Mobility: Occasional walking or standing for meetings and collaboration.
• Communication: Strong verbal and auditory abilities for effective communication.
• Travel: Occasional travel for events and meetings.