Web Content Strategist

A company is looking for a Content Strategist to drive the strategy and governance of digital content across web properties.

Key Responsibilities

Lead the development of web content strategies aligned with marketing and business priorities

Collaborate with cross-functional teams to ensure content is user-centered and on-brand

Define and track key performance indicators for content effectiveness and optimize based on insights

Required Qualifications

Bachelor's Degree with 6 years of experience in Content (Journalism, English, or Marketing) or High School Diploma / GED with 10 years of experience

Preferred Bachelor's degree in Communications or Journalism

Experience in strategic planning and research within marketing

Strong knowledge of SEO, user experience design, and web analytics

Experience with enterprise CMS platforms and content taxonomy