Social Media Specialist

Social Media Marketing Specialist

Reports Head of Social & Marketing Strategy

Company Description :

OFF THE HOUSE Marketing Agency is a dynamic Las Vegas-based company dedicated to bringing ideas to life through innovative design, captivating visuals, and strategic storytelling. Our team focuses on delivering effective marketing solutions that engage audiences and drive results. We pride ourselves on creativity, professionalism, and a client‑centric approach to all our projects and campaigns.

Job Summary :

The Social Media Coordinator will be responsible for creating engaging social media content, developing and implementing social media marketing strategies, and managing daily social media activities. The specialist will work closely with the marketing team to produce content that aligns with the company's goals and resonates with the target audience. Job responsibilities also include monitoring social media trends, measuring the performance of campaigns, and providing actionable insights for improvement. This is a full‑time on‑site role for a Social Media Coordinator located in Henderson, NV.

60% – Social Media Creation

10% – Social Media Strategy

30% – Social Media Management

Primary Job Responsibilities

Social Media Management

Execute the daily posting and scheduling of all social media channels for around 4-5 clients.

Precisely schedule posts aligning to content plans.

Write engaging captions that are socially relevant and always on‑brand to clients. Be able to differentiate each brand voice from client to client.

Own the execution of different social media campaigns, including writing shot lists and collaborating with the Off The House team.

Manage community engagement including responding to comments, DMs, and brand mentions.

Stay up to date with the latest digital marketing trends and best practices.

Maintain the voice of the brand on all social platforms.

Prepare a weekly executive dashboard communicating KPIs for respective clients.

Social Media Creation & Strategy

Create iphone video content from start to finish for various clients. Including preparing detailed shot lists, editing, and posting.

Produce and edit photo, video, and graphic content optimized for each client.

Develop and implement social media strategies that align with clients goals and target audience interests.

Define evolving strategies to keep client’s social media at the forefront of their industry.

Monitor trends, viral moments, and platform algorithm changes to inform strategy.

Write compelling captions and on‑screen text hooks that drive engagement.

Optimize the most important social media KPI’s daily to help scale our social platforms.

Measure and report the success of social media campaigns.

Measures of Success

Content Creation & Execution

Posts are consistently delivered on time and align with content calendars

Video and photo content is high‑quality, brand‑aligned, and optimized per platform specs

Shot lists are thorough, clear, and result in efficient shoot execution

Social copy and hooks resonate with the target audience and maintain each client's brand voice

Content regularly achieves or exceeds engagement benchmarks (likes, comments, shares, saves)

Account Management

Client social media accounts are active, engaging, and consistently updated

Posts are scheduled without errors (correct copy, time, links, tags, etc.)

Captions are written in a variety of voices and consistently approved with major revisions

Community engagement (DMs, comments, tags) is timely and on‑brand

Specialist proactively flags brand mentions or emerging conversations

Strategy & Optimization

Implements and adjusts strategies based on performance and platform trends

Tracks and applies viral trends, platform changes, and emerging tools

Suggests new content format, series, or features to improve client performance

Demonstrates creative thinking in ideating campaigns

Develops shot lists and strategy with minimal oversight

Reporting & Insights

Weekly dashboards are clear, visually organized, and delivered on time

KPIs show consistent improvement

Uses data to inform future content creation and strategy development

Identifies underperforming content and proposes solutions or strategies

Clients and team members feel informed and aligned on account progress

Professionalism & Ownership

Manages clients effectively without missed deadlines or major issues

Collaborates fluidly with teammates and communications proactively

Takes ownership of assigned accounts and requires minimal micromanagement

Receives positive internal / or client feedback

Contributes to team brainstorms and actively supports teammates when needed

Personality Traits

Is a natural problem solver; gets to the correct answer one way or another

Works autonomously and is a self‑starter

Excellent communication, problem‑solving, and project management skills

Extremely well organized

Thrives in a fast‑paced environment

Works well cross‑functionally with multiple teams

Collaborative and works well with team members

Has an appetite for staying on top of news and trends related to digital marketing and social media

Shares bold and creative ideas

Works with a sense of urgency, mainly when dealing with timely content and product releases

Flexible and works well when having to pick up new projects on the fly

Sees tasks through from beginning to end

Senior Level

Entry level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industries

Marketing Services

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