Talent.com
No longer accepting applications
Head of Marketing

Head of Marketing

HeadlightSalt Lake City, UT, US
12 days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Join a team that’s transforming mental healthcare. Founded by psychiatrists, Headlight is more than a company : it’s a movement. A movement that exists on the front lines of the mental health crisis, transforming the way people access care and the way clinicians deliver it. In order to help people in their time of need and ensure that every person who comes to us has options, we are transparent about our capabilities, treatments, and coverage, we champion innovation, and we leverage our rich data to continuously implement better ways of delivering care. Our mission is simple but powerful : Improving lives, one session at a time.

Our highly skilled and principled clinical team enjoys autonomy and institutional support so they can put their focus where it should be : on improving patient outcomes. Our clinicians want to do more than help individual clients, so they work to affect the system as a whole, elevating standards of care so that their efforts reverberate far beyond what they could do in private practice.

As the most trusted behavioral health partner in the Western U.S., we’ve established deep relationships that give us unparalleled access, interoperability, and first-priority referrals. This exclusivity, combined with our best-in-class coordinated care and feedback loops, results in superior outcomes and cost savings.

Our services are convenient, accessible, and expert, combining personalized client engagement with advanced technology to enhance, not replace, human connection. Indeed, we hold that human-to-human relationships are indispensable, so from the match to the session to the time between sessions, we provide whole person care so nobody falls through the cracks and there is a brighter path forward for all.

The Head of Marketing will lead the development and execution of strategies that drive sustainable growth, expand brand awareness, and strengthen connections with patients, partners, and communities.

This senior executive will oversee all marketing, growth, and customer acquisition initiatives, blending data-driven decision-making, creativity, and purpose to scale our impact nationally.

As a member of the Executive Leadership Team, the Head of Marketing will play a key role in defining the future of behavioral healthcare by bringing our services to more people who need them.

Our Pillars

  • Make things easier.
  • Forge genuine connections.
  • Elevate the standard.

Key Responsibilities - Strategic Growth Leadership

  • Lead the design and execution of a multi-channel growth strategy, encompassing payer partnerships, referral networks, provider recruitment, and direct-to-consumer initiatives.
  • Identify and evaluate new market opportunities, service line expansions, and strategic partnerships that drive revenue growth.
  • Collaborate with clinical and operations leadership to ensure growth initiatives align with capacity, compliance, and quality standards.
  • Develop scalable frameworks for patient acquisition, engagement, and retention.
  • Key Responsibilities - Marketing Strategy

  • Oversee the development and execution of integrated marketing campaigns across digital, social, PR, events, and community engagement channels.
  • Build trust and credibility with key audiences from patients, families, referrers, payers, and partners, through empathetic and evidence-aligned storytelling.
  • Strengthen the Headlight Health brand through consistent messaging, design, and thought leadership.
  • Key Responsibilities - Data and Performance Optimization

  • Establish and monitor KPIs to measure the effectiveness of marketing and growth initiatives.
  • Leverage analytics, attribution modeling, and insights to optimize campaigns, customer journeys, and conversion funnels.
  • Translate data into actionable strategies that drive continuous improvement and measurable ROI.
  • Key Responsibilities - Team Leadership & Cross-Functional Collaboration

  • Build, manage, and mentor a high-performing team of marketing and analytics professionals.
  • Partner cross-functionally with Clinical, Product, Technology, People, and Finance leaders to ensure strategic alignment.
  • Represent marketing and growth in executive discussions, board updates, and strategic planning sessions.
  • Qualifications - Required

  • 10+ years of experience in marketing and growth roles, including 5+ years in a senior or executive leadership capacity.
  • Proven success scaling healthcare organizations, ideally in behavioral health, digital health, or health tech.
  • Deep understanding of healthcare growth levers, including B2C, B2B2C, payer, and provider channels.
  • Expertise in digital marketing, performance analytics, CRM, brand strategy, and lifecycle marketing.
  • Demonstrated ability to lead diverse teams in fast-paced, high-growth environments.
  • Experience developing location-based marketing strategies.
  • Qualifications - Preferred

  • Experience marketing healthcare services in regulated environments (HIPAA, CMS, FTC standards).
  • Familiarity with value-based care models, integrated care, or population health.
  • Advanced degree (MBA, MPH, MHA) or equivalent experience scaling mission-driven healthcare ventures.
  • Benefits

  • W2 role with competitive compensation
  • Medical, Dental and Vision on the first of the month after employment
  • Paid Vacation, Sick, and Holiday time
  • Employee Assistance Program (EAP) provides confidential counseling services, resources, and support to help you navigate personal or professional challenges.
  • 401(k) plan with company contribution
  • Opportunity to work in a cutting-edge healthcare technology environment
  • Professional development opportunities and training
  • Collaborative and supportive work culture
  • Impactful role contributing to the enhancement of patient care and healthcare processes
  • Total compensation will include a base salary plus equity.

    If you need any accommodations for your interview please email HR@headlight.health prior to scheduling.

    Not meeting all the requirements? Research indicates that women, communities of color, and historically underrepresented individuals are often hesitant to apply for jobs unless they meet every qualification. We are committed to cultivating a diverse, inclusive, and genuine workplace. If you're enthusiastic about this position but your previous experience doesn't precisely match every qualification listed, we enthusiastically encourage you to submit your application. You could be the ideal candidate for this role or others!

    Headlight is committed to the principles of diversity, equity, and inclusiveness and seeks to create a working environment reflective of this commitment. We seek to provide a diverse clinician base to support the diversity of our clients. Headlight supports and respects diversity of people, culture, and ideas throughout our organization. Headlight thrives to be a welcoming, diverse and discrimination- and harassment-free workplace.

    By applying for this position, you consent to receive future communications from Headlight via email or text regarding this application and related employment opportunities. You may opt-out at anytime by contacting us directly.

    Job Postings on Indeed and other job boards may post with total compensation (base + bonus). For the exact base salary range please check our website or our job-site

    We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

    Create a job alert for this search

    Head Of Marketing • Salt Lake City, UT, US

    Related jobs
    • Promoted
    Side Hustle Project Lead

    Side Hustle Project Lead

    Finance BuzzLehi, Utah, US
    Full-time +1
    We’re offering a role for someone who wants to lead their own side-income project in their spare time.You’ll explore various proven side hustles, select the ones that fit your lifestyle, and run th...Show moreLast updated: 28 days ago
    • Promoted
    Marketing Social Media Specialist

    Marketing Social Media Specialist

    Baltic BornLehi, UT, United States
    Full-time
    Social Media Marketing Specialist.The Social Media Specialist plays a key role in developing and executing impactful social media strategies that enhance brand awareness, foster customer engagement...Show moreLast updated: 30+ days ago
    Head of Marketing

    Head of Marketing

    UHINSalt Lake City, Utah, United States, 84101
    Full-time
    We envision a healthier world powered by technology.By leveraging the latest advancements in healthcare IT, we aim to overcome the industry's biggest challenges and create a more efficient, accessi...Show moreLast updated: 2 days ago
    • Promoted
    Head of Production and Engineering

    Head of Production and Engineering

    Western Shotcrete Equipment, Inc.Ogden–Clearfield metropolitan area, UT, United States
    Full-time
    Position : Head of Production & Engineering.At Western Shotcrete Equipment (WSE), we design and manufacture high performance trailer-mounted shotcrete and concrete line pumps in our West Haven, UT f...Show moreLast updated: 5 days ago
    • Promoted
    Director of Marketing And Business Development

    Director of Marketing And Business Development

    Ernest HealthProvo, UT, US
    Full-time
    Director of Marketing & Business Development – Full Time.Utah Valley Specialty Hospital | Provo, Utah.Join our team of passionate healthcare professionals at. Utah Valley Specialty Hospital (UVS...Show moreLast updated: 16 days ago
    Director of Performance Marketing

    Director of Performance Marketing

    StioSalt Lake City, UT, US
    Remote
    Full-time
    Quick Apply
    Stio® is an omni-channel mountain brand that designs, develops and sells beautiful, functional, and innovative apparel, footwear and other accessories infused with the soul of the mountain lifestyl...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Event Marketing Intern

    Event Marketing Intern

    WorkstreamLehi, UT, United States
    Full-time
    Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce. Workstream has been purpose-built for the hourly workforce from day...Show moreLast updated: 12 hours ago
    • Promoted
    Remote Market Research Participant

    Remote Market Research Participant

    Earn HausCanyon Rim, Utah, US
    Remote
    Full-time +1
    We are urgently looking for people interested in taking online surveys for Fortune 500 brands.If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn up...Show moreLast updated: 2 days ago
    • Promoted
    Head of PPC (South Africa)

    Head of PPC (South Africa)

    24 Hours GroupProvo, UT, US
    Full-time
    As the Head of PPC, you will be responsible for leading our PPC team, managing Google AdWords accounts, and developing strategies to maximize ROI. You will work closely with other PPC specialists, e...Show moreLast updated: 5 days ago
    • Promoted
    VP Global Marketing

    VP Global Marketing

    Myriad GeneticsSalt Lake City, UT, United States
    Full-time
    The VP of Global Marketing will be responsible for shaping and executing the marketing strategy for Myriad Genetics' $850M+ business, driving growth, brand relevance, and commercial impact across t...Show moreLast updated: 7 days ago
    • Promoted
    Market Research Contributor

    Market Research Contributor

    Prime InsightsTooele, UT, US
    Full-time
    Join thousands of members already earning with top-paying surveys and offers.Get started today and enjoy competitive rewards, fast payouts with no waiting periods, and the flexibility to participat...Show moreLast updated: 6 days ago
    • Promoted
    • New!
    Marketing / Events Intern

    Marketing / Events Intern

    City of Clearfield, UTClearfield, UT, United States
    Part-time
    The starting salary for this position ranges between $20.Performs a variety of post-graduate administrative and technical duties, including projects relating to city communication, intergovernmenta...Show moreLast updated: 12 hours ago
    • Promoted
    Side Hustle Specialist (Evenings & Weekends)

    Side Hustle Specialist (Evenings & Weekends)

    Finance BuzzGrantsville, Utah, US
    Full-time +1
    We’re seeking dependable individuals who want to build a side income alongside their full-time work.This role offers flexible tasks you can perform outside your regular job hours.You’ll be given st...Show moreLast updated: 28 days ago
    • Promoted
    Director of Growth Marketing, Paid Channels

    Director of Growth Marketing, Paid Channels

    BILLDraper, UT, US
    Full-time
    Director Of Growth Marketing, Paid Channels.At BILL, we believe in empowering the businesses that drive our economy.By replacing outdated financial processes with innovative tools, we help business...Show moreLast updated: 26 days ago
    • Promoted
    Head of Global Sales Field Operations

    Head of Global Sales Field Operations

    QualtricsProvo, UT, United States
    Full-time
    At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platfo...Show moreLast updated: 8 days ago
    • Promoted
    Assistant Director

    Assistant Director

    Top Stop Convenience StoresLake Point, UT, US
    Full-time +1
    Welcome to the role of Convenience Store Assistant Manager! We are looking for an enthusiastic and organized individual to join our team and help provide exceptional service to our customers.As an ...Show moreLast updated: 5 days ago
    • Promoted
    Global Head of Digital (B2B)

    Global Head of Digital (B2B)

    LogitechSalt Lake City, UT, United States
    Full-time
    Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way. Job Title : Head of Digital Marketing (B2B).We ar...Show moreLast updated: 30+ days ago
    • Promoted
    Freelance Brand Opinion Contributor

    Freelance Brand Opinion Contributor

    Earn HausCanyon Rim, Utah, US
    Full-time +1
    We are urgently looking for people interested in taking online surveys for Fortune 500 brands.If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn up...Show moreLast updated: 2 days ago