Sr. Strategist

MRM is looking for a Senior Strategist to join our team . As a Senior Strategist you will develop data-driven customer engagement strategies and focused, insightful, and inspiring briefs that help guide development of CRM, loyalty and other omnichannel experiences that build an emotional connection with the brand. Senior s trategists help guide the development of digital experiences from concept to execution in close collaboration with user experience and creative teams. They will collaborate with data analysts to report on performance, create benchmarks and develop recommendations as well as workclosely with the broader cross-functional teamsacross strategy, account, UX, and creative to deliver smart, differentiated and strategically grounded ideas to the client.

Qualifications :

• 4-5 years of experience as a digital strategist ( with at least two years of loyalty experience )
• Demonstrated ability to construct insightful, data-informed strategies (briefs, presentations, POVs, etc.) that guide strategic and creative , as well as user experience decisions
• Solid primary and secondary research skills - ability to creatively use a mix of tools to uncover deep organizational, media, and audience insights; experience designing, conducting, and analyzing qualitative and quantitative target audience research
• Passionate about ideas and technology - on top of and excited by new and next advertising , marketing, and loyalty approaches and how they can be best leveraged for client business

The qualities we are looking for :

About MRM

MRM is a modern relationship marketing agency that delivers transformative creative solutions at the intersection of business, culture, and technology. MRM operates in a borderless, integrated way, to allow for greater collaboration and velocity-all to the service of helping businesses grow meaningful relationships with people. MRM is part of McCann Worldgroup and the Interpublic Group of companies (NYSE : IPG), and spans 35 offices across North America, Latin America, Europe, the Middle East, and Asia Pacific. For more information, please visit www.mrm.com

We love our diverse workplace! MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.

The salary range for this position is $45,000 to $160,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position; the associated discipline; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's / applicant's background, pertinent experience, and qualifications.