Sr. Specialist, Brand Strategy

Sr. Specialist, Brand Strategy

The Xfinity Brand Strategy team's mission is to build strategy that positions Xfinity as the brand that connects people to more of what they love through consistent actions, identity, and messaging across all channels, functions, and touchpoints. Through brand strategy, identity, positioning, messaging, and planning, we ensure clear and consistent understanding of the role of the Xfinity brand in peoples' lives among employees, partners, and consumers. We are a key partner and input to all areas of the organization, uniquely positioned at the intersection of our product experience, business imperatives, and marketing communications. We are seeking a Sr. Specialist, Brand Strategy to be responsible for the management, implementation, and governance of Xfinity Brand messaging and strategy across all teams and touchpoints. This role will be key to shape and uphold the Xfinity Brand Framework including positioning, naming, messaging development, and governance. This role will manage translating business objectives, product features, and consumer insights into simple, clear, benefit-led consumer messaging that reinforces the Xfinity brand purpose, principles, and positioning. The ideal candidate will be a creative thinker, a self-starter, an excellent communicator, driven by a genuine curiosity and passion for building brands people care about.

Core Responsibilities

• Champion the Xfinity brand as the voice of brand and consumer in every room.
• Manage development, evangelism, and governance of Brand messaging for consistent, best-in-class messaging across all touchpoints
• Manage, develop, and synthesize brand messaging research
• Inform and advise on customer journey and point of purchase positioning and messaging to ensure continuity
• Organize and evolve Brand Architecture including product positioning and value propositions, including maintenance of Interactive Messaging Framework
• Manage naming and messaging development for the Xfinity Brand in partnership with competitive intelligence, insights, and brand copywriter
• Support socialization of insights and brand documents across key partners, including Product Strategy, Legal, CR&I, Commercial, and Marketing
• Drive campaign strategy for IMC priorities, including identifying key challenges, insights, audience, objectives, and KPIs
• Partner with teams across the business and external partners to ensure we show up on brand in every moment, experience, and touchpoint for prospects, customers, and employees
• Oversees the development, maintenance, and consistent implementation of the Xfinity brand messaging guidelines across channels.
• Foster brand-led culture through engaging and educating internal teams, strengthening understanding of brand strategy, identity, and voice through monthly updates and quarterly trainings
• Maintain all tools, resources, and communications channels (e.g., Brand Hub, monthly Brand Newsletter, monthly Brand walkthrough meeting) to drive ongoing awareness, engagement, and understanding of the Xfinity brand

What Youll Need :

Employees at all levels are expected to :

Disclaimer :

Skills

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your realityto help support you physically, financially, and emotionally through the big milestones and in your everyday life.

Education

Bachelor's Degree While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications

(if applicable)

Relevant Work Experience

5-7 Years

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.