SEO Content Manager - Urology

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Aeroflow Health is made up of creative and talented associates who are transforming the home medical equipment industry . Our patient-centric business model is founded on innovation through technology and cutting-edge delivery platforms.

The Opportunity

Aeroflow is looking for a data-driven and creative SEO Content Manager to lead organic growth across Aeroflow Urology's website and content ecosystem. This role will own SEO strategy, content optimization, and website performance to drive organic growth, lead generation, brand visibility, and patient education

Your Primary Responsibilities

• SEO Leadership and Strategy
• Lead the development of a comprehensive SEO, website, and content strategy for Aeroflow Urology in partnership with leadership, the Urology marketing team, and the external SEO agency to drive organic search performance, lead volume, education, and brand awareness.
• Develop, prioritize, and manage editorial calendar and roadmap in partnership with internal writers, coordinators, and the external SEO agency.
• Optimize new and existing content for rankings, CTR, engagement, and conversions, ensuring on-page best practices (metadata, headers, schema, internal linking).
• Stay on top of SEO and content trends, including AI applications, algorithm updates, and competitive shifts
• Technical SEO
• Conduct and oversee technical SEO audits to address crawlability, indexation, page speed, mobile usability, and site health
• Partner with developers and UX / UI teams to implement technical SEO recommendations, such as optimizing site architecture, improving page load times, increasing domain authority and enhancing mobile usability.
• Ensure proper use of structured data, canonicalization, redirects, and internal linking strategies.
• Stay updated on algorithm changes and ensure our websites comply with the latest SEO best practices and Google updates.
• AB Testing
• Lead A / B and multivariate testing initiatives for web pages and content, from ideation to execution.
• Partner with performance marketing manager to ideate and execute on A / B testing initiatives for paid media landing pages.
• Work with internal teams to develop hypotheses around content layout, messaging, calls-to-action, and user flow; define clear success metrics.
• Partner with teams to implement and measure tests.
• SEO Reporting and Analytics
• Track keyword rankings, organic traffic, conversion / lead, and engagement metrics to measure SEO impact and adapting strategies accordingly.
• Monitor and analyze site performance using Google Analytics (GA4), Search Console, SEMrush, Ahrefs, Moz, and other similar tools.
• Provide detailed performance reports to key stakeholders, offering insights and actionable recommendations to continuously improve SEO performance.
• Collaboration & Leadership
• Manage the external SEO agency, keeping them informed of business goals, priorities, and needs.
• Manage the SEO & Editorial Team including the content writer and senior website coordinator, providing them with guidance and training on advanced SEO and content techniques and tools.
• Partner with the broader Urology marketing team on campaigns, PR, link building and other initiatives.

Skills For Success

Required Qualifications (Must-Have)

What Aeroflow Offers

Competitive Pay, Health Plans with FSA or HSA options Dental, and Vision Insurance , Optional Life Insurance, 401K with Company Match 12 weeks of parental leave for birthing parent / 4 weeks leave for non-birthing parent(s), Additional Parental benefits to include fertility stipends, free diapers, breast pump, Paid Holidays PTO Accrual from day one, Employee Assistance Programs and more.

Aeroflow Health is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

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