Sr. Customer Marketing Manager

Please Note : This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check.

About the Role : BambooHR is seeking a Senior Customer Marketing Manager to lead our key lifecycle marketing programs that support onboarding, education, and customer success. This high-visibility role is all about creating compelling, always-on messaging that helps customers get value faster-and stay longer.

You'll partner closely with Customer Success, Product Marketing, and the Lifecycle team to design programs that drive early adoption, reinforce key behaviors, and boost retention. You'll own messaging strategies for critical moments like onboarding, new user activation, and product discovery-making sure the right message reaches the right customer at the right time. Plus, you'll optimize automated campaigns using performance data and customer feedback.

Essential Job Duties :

• Develop and execute messaging strategies for key lifecycle moments such as onboarding, new admin engagement, and user activation
• Translate Customer Success goals into effective email and in-app messaging campaigns
• Build and optimize automated communication flows using tools like Marketo and Pendo
• Tailor messaging and creative for distinct customer segments and lifecycle stages
• Monitor campaign performance and optimize based on engagement, conversion, and retention data
• Champion customer-centric messaging and help other teams refine storytelling for different personas
• Collaborate with the Lifecycle team to ensure messaging aligns with overall channel strategy
• Stay updated on performance benchmarks and best practices to bring new ideas and improvements
• Document campaign plans, messaging frameworks, and insights for team alignment

What You Need to Get the Job Done :

What Will Make Us REALLY Love You

What You'll Love About Us

About Us

At BambooHR, we're building something different : we're building a people intelligence platform that transforms HR and sets people free to do great work! We're a proven market leader driving innovation while building lasting success through thoughtful, sustainable growth. Here, you'll find a place that champions growth : both professional and personal, both individual and collective.

We invest in potential, giving you the space to stretch your capabilities and turn good ideas into reality while providing the safety net of a supportive, values-driven culture. Our approach combines meaningful work with meaningful lives, offering competitive benefits, professional development, and the flexibility to thrive both in and outside the office.

What sets us apart isn't just what we do, but how we do it : with openness, integrity, and a shared commitment to doing the right thing. Join us in creating HR software that makes work better for everyone, while we make work better for you.

BambooHR is committed to the full inclusion of all qualified individuals and will ensure that persons with disabilities are provided reasonable accommodations throughout the hiring process. If you would like to request accommodations, please let your recruiter know.

BambooHR is An Equal Opportunity Employer M / F / D / V Because our team members are trusted to handle sensitive information, we require all candidates that receive and accept employment offers to complete a background check before being hired.

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