Analyst, Programmatic

CMI Media Group is a leading media planning and buying agency specializing in the healthcare industry. With a commitment to innovation, data-driven strategies, and client success, we empower healthcare brands to connect with their target audiences and achieve meaningful results. Join our dynamic team and contribute to shaping the future of healthcare marketing. We are seeking a talented and motivated individual to join our team as an Analyst, Programmatic. In this role, you will play a key part in implementing and optimizing programmatic advertising campaigns for our healthcare clients. The ideal candidate has a strong analytical mindset, a passion for digital advertising, and the ability to thrive in a fast-paced, collaborative environment.

Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks.

Key Responsibilities :

• Campaign Management : Execute and optimize programmatic advertising campaigns across various platforms. Monitor campaign performance, identify trends, and make data-driven recommendations for improvements.
• Data Analysis : Utilize analytical tools and platforms to extract insights from campaign data. Generate reports and communicate key findings to internal teams and clients.
• Strategy Development : Collaborate with cross-functional teams to develop and implement effective programmatic strategies aligned with client objectives. Stay informed about industry trends and advancements to contribute innovative ideas.
• Client Collaboration : Act as a key point of contact for clients regarding programmatic campaigns. Provide insights and recommendations to enhance campaign performance and achieve client goals.
• Ad Tech Knowledge : Stay up-to-date with the latest programmatic advertising technologies and industry developments. Evaluate and recommend new technologies to enhance campaign effectiveness.

Qualifications :

If you are passionate about programmatic advertising, thrive in a data-driven environment, and want to make a meaningful impact in the healthcare industry, we invite you to apply.

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