Senior Marketing Strategist

Join to apply for the Senior Marketing Strategist role at Blue Cross and Blue Shield of Kansas

23 hours ago Be among the first 25 applicants

Join to apply for the Senior Marketing Strategist role at Blue Cross and Blue Shield of Kansas

Blue Cross and Blue Shield of Kansas provided pay range

This range is provided by Blue Cross and Blue Shield of Kansas. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$83,280.00 / yr - $99,000.00 / yr

The Senior Marketing Strategist is a liaison between the marketing team and sales / product partners. Work is 60% strategic, 40% transactional. The SMS develops and maintains strong relationships with clients, understands their needs, objectives & expectations. The SMS autonomously manages multiple, complex clients and campaigns (size & volume). The SMS works with internal teams (creative, media, digital) to develop campaign concepts, strategies, tactics and timelines. The SMS makes strategy and budget recommendations (~1M oversight), develops and oversees the execution of campaigns, ensuring they are delivered on brand, on time, on budget - and meet stated goals and objectives. The SMS tracks and analyzes performance using various metrics and analytics tools and uses data-driven insights to optimize current and future strategies. The SMS stays informed about industry trends, market developments and competitor activities. The SMS negotiates contracts and agreements with vendors and manages administrative aspect of the work including contract renewals and billing. The SMS may manage Marketing Coordinator(s) and can act as a delegate for the Strategic Marketing Manager when unavailable.

"This position is eligible to work onsite, remote or hybrid (9 or more days a month on site) in accordance with our Telecommuting Policy. Applicants must reside in Kansas or Missouri or be willing to relocate as a condition of employment."

Why Join Us

• Make a Positive Impact : Your work will directly contribute to the health and well-being of Kansans.
• Family Comes First

Total rewards package that promotes the idea of family first for all employees.

Compensation

$83,280 - $99,000 annually

Exempt 16

What you'll do

What you need

Knowledge / Skills / Abilities

Education and Experience

Physical Requirements

Cognitive Demands

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Insurance

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