Sr. Digital Art Director

Celebrating 25 years of innovation, our client has grown from its Kansas City roots to establish a global footprint, including expansion into the UK. With the global wellness market projected to reach $7 trillion in 2026, they are proud to be part of this dynamic shift towards holistic health. As leaders in light science and longevity, they create state-of-the-art wellness solutions that help customers lead vibrant, active lifestyles.

Our client's in-house marketing team is seeking a talented Senior Digital Art Director who will lead compelling digital initiatives to engage, inspire, and connect with our audience. You'll collaborate closely with their Creative Director to craft standout digital ads, email marketing, website experiences, e-commerce solutions, and social media content that is on-brand, aligned with strategy, and highly creative. The ideal candidate has a proven track record in digital creation, a keen eye for detail, and a passion for creating visually captivating campaigns.

Our client celebrates positivity, collaboration, and big ideas, and they're looking for someone who shares their enthusiasm for meaningful work. With exciting initiatives on the horizon for 2025, this position is perfect for someone who thrives on creatively challenging projects that blend technology, design, branding, photography, and videography. Join us in designing for a brighter, healthier world!

Duties/Responsibilities:

• Create impactful digital campaigns with strong typography, composition, color theory, layout, and visual hierarchy to maximize user engagement and ensure consistency across all brand touchpoints.
• Focus on performance-driven design to achieve lead generation goals, drive traffic, conversions, and generate brand awareness.
• Lead the ideation, creation, and execution of engaging campaigns that are aligned with marketing objectives, and reflect company's premium value and aesthetics.
• Craft compelling omni-channel campaigns including email templates, digital ads, retargeting campaigns, landing pages, social media posts, and mobile-first web pages, ensuring seamless digital experiences and a clear visual hierarchy aligned with Company's brand guidelines.
• Leverage data insights to optimize designs for maximum impact, ensuring each campaign not only captivates but also enhances conversions, clicks, and engagement.
• Develop UX/UI designs for mobile apps, websites, and landing pages, creating both low- and high-fidelity wireframes with a customer-first approach.
• Produce campaigns that effectively engage both direct-to-consumer (D2C) and business-to-business (B2B) audiences.
• Stay current with digital trends, tools, best practices, and emerging technologies to bring fresh ideas that elevate the brand and maintain competitiveness.
• Streamline execution by improving project efficiency using templates, style sheets, and master files.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to refine and weed out the strongest campaign ideas, ensuring the final deliverables meet performance goals.
• Lead creative storytelling efforts through storyboarding, videography, and animation to elevate user engagement and enhance Company's luxury brand.
• Drive growth and innovation by establishing creative processes and pushing design boundaries within the brand's framework.
• Contribute to integrated product launches, health and wellness trade shows, and apparel initiatives, enhancing Company's presence in the digital and physical spaces.

Requirements

Education and Experience:

• Must reside in the Kansas City Metro area with the ability and willingness to commute to HQ in Leawood, KS, at least twice a week for in-office collaboration.
• 7+ years of design/art director experience with a strong portfolio showcasing omni-channel designs.
• Bachelor's degree in design or a related field.
• Advanced skills in Adobe Creative Suite, Figma, and digital tools.
• Experience with the complete design process, from conceptualizing to execution.
• Experience designing for luxury or high-end brands.
• Background in the health/wellness industry is highly desirable.
• Agency work experience is a plus.

Skills/Abilities:

• Expertise in branding, typography, and cohesive digital design and art direction, with proficiency in UX/UI and mobile-first responsive design.
• Strong understanding of digital trends, and proven experience creating visually compelling digital campaigns.
• Skilled in designing campaigns that blend creative appeal with performance metrics to drive measurable results.
• Passion for ideating and visual storytelling; videography experience a plus.
• Strong collaboration and communication skills.
• Detail-oriented and thrives in fast-paced environments.
• Able to work on multiple jobs concurrently, meet deadlines, and manage time on projects efficiently with attention to detail.
• Takes art direction well, accepts constructive criticism and applies feedback to solve problems.