Director, Brand Strategy

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We are… more than just your favorite commercials. At Farmers, we strive to deliver peace of mind to our customers by providing protection and comprehensive advice and delivering in the moments of truth. That means having people who can help us meet changing customer and business needs. Farmers high-performance culture is focused on results and the people who achieve them. We hold ourselves and others accountable for sustainably growing the business and each other. We seek solutions, own our actions, and grow through discomfort. We see setbacks as opportunities while continuously asking ourselves how we impact our customers.

Farmers is an award winning, equal opportunity employer, committed to the strength of an inclusive workforce. We are dedicated to supporting the well-being of our people through our extensive suite of benefits, as well as the well-being of the communities we serve through employee volunteer programs and nonprofit partnerships. Helping others in their time of need isn’t just our business – it’s our culture! To learn more about our high-performance culture and open opportunities, check out www.Farmers.com / careers / corporate and be sure to follow us on Instagram , LinkedIn , and TikTok .

Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.

Job Summary

• This position serves as the strategic steward of our brand, helping define who we are, who we serve, and how we show up across every touchpoint.
• This role leads the articulation and activation of our enterprise brand strategy, working across teams to ensure it inspires internal culture, sharpens our storytelling, and drives business growth.
• Operating with a high degree of autonomy, this leader influences across the organization to ensure our brand is not only understood—but consistently and powerfully brought to life.

Essential Job Functions

Education Requirements

Experience Requirements

Additional Qualification

o CA Only : $152,880 - $243,540

o CO Only : $143,360 - $210,210

o HI / IL / MN / VT Only : $143,360 - $224,840

o MA Only : $143,360 - $224,840

o DC / NJ / NY / OH Only : $143,360 - $243,540

o Albany County, NY / Cleveland, OH : $152,880 - $210,210

o WA Only : $143,360 - $255,500

Anticipated application deadline : At Farmers, the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process, we typically close open positions within 8 to 21 days after posting. If you are interested in any of our open positions, we encourage you to submit your application promptly.

Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law. Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Farmers is an Equal Opportunity Employer and does not discriminate in any employer / employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veteran's status, or any other basis protected by applicable discrimination laws.

Spokane, WA only : Residents who prefer not to provide their address click here to submit your resume via email : careers@farmers.com

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