Marketing Manager

Make sure all of our marketing is happening the way it should be. This includes all GMB profiles, digital ads, websites, and directories with QA/QC for all digital, network and vendor marketing. Keep everything updated and over-performing so that every company grows quickly.

• Maintain GMB profiles across every company

• Manage profile status including new setup, verification and suspensions

• Keep business info, service areas, and services updated

• Improve listing performance through posts, updates, and optimization

• Maintain directories, NAP accuracy, citations, and duplicate listings

• Track rankings, keywords, GeoGrid performance, and competitor citations

• Oversee review trends, response quality, and overall reputation management

• Manage all plugin and theme updates in WP Engine

• Oversee site backups and security alerts

• Review and correct broken links, outdated content, and metadata issues

• Monitor crawl errors, indexing, and web vitals issues

• Optimize desktop and mobile layout for all pages

• Run web form checks and spam protection

• Track all web analytics, tracking codes, and events

• Maintain all basic compliance expectations

• Keep sites prepared for AI search changes and requirements

• Share monthly dashboards with performance metrics and ranking updates

• Maintain campaign structure and organization

• Oversee form and call conversion tracking

• Monitor spend, pacing, and budget-rule automation

• Manage keywords, targeting, and negative keyword lists

• Run A/B testing for continuous improvement

• Review competitor ads in each market

• Check lead quality and call recordings regularly

• Send out monthly ads performance reports

• Review posts, reels, stories, etc.

• Check copy, tagging, formatting, content, etc.

• Monitor engagement handling and overall performance

• Track and improve all content calendars

• Identify performance patterns and correct issues

• Oversee all event marketing and presentation materials

• Improve all signage, handouts, flyers, and vendor leave-behinds

• Review event ROI and vendor and network marketing results

• Make sure follow-up is completed after events and networking

• set and maintain high standards for Trusted Vendor marketing materials

• Work with company managers to stay on top of the highest level of marketing performance

• Research and communicate the latest marketing trends that affect company sales or operations

• Support leadership with consistent feedback with growth opportunities in mind